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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2018-5-162-166</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-1042</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОЦИАЛЬНЫЕ ТЕХНОЛОГИИ И ПРОЦЕССЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>SOCIAL TECHNOLOGIES AND PROCESSES</subject></subj-group></article-categories><title-group><article-title>ОСНОВНЫЕ ТЕНДЕНЦИИ МЕДИАПОТРЕБЛЕНИЯ В РОССИИ В УСЛОВИЯХ ДИНАМИЧЕСКИ МЕНЯЮЩЕЙСЯ РЕАЛЬНОСТИ</article-title><trans-title-group xml:lang="en"><trans-title>MAIN TRENDS OF MEDIA CONSUMPTION IN RUSSIA IN THE CONDITIONS OF DYNAMICALLY CHANGING REALITY</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Комарова</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Komarova</surname><given-names>A.</given-names></name></name-alternatives><email xlink:type="simple">Komarova_a@inbox.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>АО «Медиа Инстинкт»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Media Instinct</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>30</day><month>05</month><year>2018</year></pub-date><volume>0</volume><issue>5</issue><fpage>162</fpage><lpage>166</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Комарова А.А., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Комарова А.А.</copyright-holder><copyright-holder xml:lang="en">Komarova A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/1042">https://vestnik.guu.ru/jour/article/view/1042</self-uri><abstract><p>Освещена актуальная проблема медиапотребления в России. Медиапотребление рассматривается как активная рутинная социальная практика. Исследованы характеристики медиапотребления в современном мире и их особенности. Представлены сравнительные данные динамики медиапотребления в России (по видам медиа - телевидение, интернет, радио и пресса, отдельно рассмотрены данные по десктопу и мобильному интернету), описаны основные глобальные тенденции изменений за период с 2013 г. по 2017 г.</p></abstract><trans-abstract xml:lang="en"><p>The article highlights the current problem of media consumption in Russia, the concept of media use as an active social practice is considered. The characteristics of the practice of media consumption in the modern world and their features are investigated. The comparative data of the dynamics of media consumption in Russia (by types of media television, Internet, radio and press desktop and mobile Internet are considered separately) are presented, the main trends of changes for the period from 2013 to 2017 are described.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>аудитория</kwd><kwd>медиапотребление</kwd><kwd>медиаповедение</kwd><kwd>медиаканалы</kwd><kwd>медиасоциология</kwd><kwd>основные тенденции медиапотребления</kwd></kwd-group><kwd-group xml:lang="en"><kwd>audience</kwd><kwd>media consumption</kwd><kwd>media science</kwd><kwd>media channels</kwd><kwd>media sociology</kwd><kwd>the main trends of media consumption</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бодрийяр, Ж. Общество потребления. Его мифы и структуры. 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