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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2018-7-71-75</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-1089</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>РАЗВИТИЕ ОТРАСЛЕВОГО И РЕГИОНАЛЬНОГО УПРАВЛЕНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>DEVELOPMENT OF INDUSTRY AND REGIONAL MANAGEMENT</subject></subj-group></article-categories><title-group><article-title>ИСПОЛЬЗОВАНИЕ РЫНОЧНЫХ ИНСТРУМЕНТОВ ПРИ ПРЕДОСТАВЛЕНИИ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ В СИСТЕМЕ ВЫСШЕГО ОБРАЗОВАНИЯ</article-title><trans-title-group xml:lang="en"><trans-title>USE OF MARKET INSTRUMENTS AT THE PROVISION OF EDUCATIONAL SERVICES IN THE SYSTEM OF HIGHER EDUCATION</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мироненко</surname><given-names>В. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Mironenko</surname><given-names>V.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Слиняков</surname><given-names>Ю. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Slinyakov</surname><given-names>Y.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>РГУ нефти и газа (НИУ) имени И.М. Губкина</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Gubkin Russian State University of Oil and Gas (National Research University)</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Государственный университет управления</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Management</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>30</day><month>07</month><year>2018</year></pub-date><volume>0</volume><issue>7</issue><fpage>71</fpage><lpage>75</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мироненко В.М., Слиняков Ю.В., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Мироненко В.М., Слиняков Ю.В.</copyright-holder><copyright-holder xml:lang="en">Mironenko V., Slinyakov Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/1089">https://vestnik.guu.ru/jour/article/view/1089</self-uri><abstract><p>Рассмотрены основные способы развития рыночных инструментов при предоставлении образовательных услуг в системе высшего образования, проведен анализ сложившейся практики предоставления образовательных услуг. Отмечено, что общий контур многоканальной системы информационного обеспечения управленческих целей связан с разработкой организационно-функционального механизма для системного управления образовательной организацией.Анализируя итоги исследования, авторы приходят к выводам, которые следует учитывать при проведении мероприятий по развитию рынка образовательных услуг в России, таких как консерватизм, формирование единой системы образования, единство целей образования и целей, государства, общества и личности, создание многомерного образовательного пространства, сочетание нравственного и профессионального образования.</p></abstract><trans-abstract xml:lang="en"><p>The main ways of development of market instruments in the provision of educational services in the higher education system, the analysis of the current practice of providing educational services are described. It is noted that the General outline of the multi-channel system of information support of management goals is associated with the development of organizational and functional mechanism for the system management of educational organization. Analyzing the results of the study, the author comes to the conclusions that should be taken into account when carrying out activities for the development of the market of educational services in Russia, such as conservatism, the formation of a unified education system, the unity of education goals and goals, the state, society and the individual, the creation of a multi-dimensional educational space, the combination of moral and professional education.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>образовательные услуги</kwd><kwd>управление</kwd><kwd>сфера услуг</kwd><kwd>компетенции</kwd><kwd>рыночные инструменты</kwd><kwd>организационно-функциональный механизм</kwd></kwd-group><kwd-group xml:lang="en"><kwd>educational services</kwd><kwd>management</kwd><kwd>sphere of services</kwd><kwd>competences</kwd><kwd>market instruments</kwd><kwd>organizational and functional mechanism</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бодяко, А.В. 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