<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2018-9-11-16</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-1130</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>АКТУАЛЬНЫЕ ВОПРОСЫ УПРАВЛЕНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>CURRENT ISSUES OF MANAGEMENT</subject></subj-group></article-categories><title-group><article-title>МОДЕЛЬ ВИРУСНЫХ ИЗМЕНЕНИЙ В ОРГАНИЗАЦИОННОЙ ТРАНСФОРМАЦИИ</article-title><trans-title-group xml:lang="en"><trans-title>VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Долгая</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Dolgaya</surname><given-names>A.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Калининградский государственный  технический университет</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>30</day><month>09</month><year>2018</year></pub-date><volume>0</volume><issue>9</issue><fpage>11</fpage><lpage>16</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Долгая А.А., 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Долгая А.А.</copyright-holder><copyright-holder xml:lang="en">Dolgaya A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/1130">https://vestnik.guu.ru/jour/article/view/1130</self-uri><abstract><p>Представлена модель вирусного управления организационными изменени-ями как результат междисциплинарных исследований, включающая структуру вируса, алгоритм и инструменты организационного иммунитета, прерывающие процесс изме-нений. Вирус организационных изменений рассмотрен как ценностная субстанция, про-являющаяся в отношениях, модели поведения, с оболочкой в форме информационных со-общений. Алгоритм вирусных изменений состоит из трех этапов - внедрения, усвоения и умножения, объектом приложения в которых выступает лидер мнений в организации. В качестве иммунитета к изменениям на разных этапах трансформации выступают тип личности лидера мнений, уровень конформности сотрудников и сила организацион-ной культуры, рефлексия как инструмент контроля. Также в статье представлен ряд гипотез вирусной трансформации организации, требующих дальнейших исследований.</p></abstract><trans-abstract xml:lang="en"><p>Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>управление изменениями</kwd><kwd>организационная трансформация</kwd><kwd>лидер мнений</kwd><kwd>вирусное изменение</kwd><kwd>закон подражания</kwd><kwd>изменение организационной культуры</kwd><kwd>вирус в управлении</kwd></kwd-group><kwd-group xml:lang="en"><kwd>change management</kwd><kwd>organizational transformation</kwd><kwd>opinion leader</kwd><kwd>virus change</kwd><kwd>organizational culture change</kwd><kwd>virus in management</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Берже, П. Порядок в хаосе. О детерминистическом подходе к турбулентности / П. Берже, И. Помо, К. Видаль: Пер.с франц. - М.: Мир, 1991. - 368 с.</mixed-citation><mixed-citation xml:lang="en">Berzhe P., Pomo I., Vidal K. Poriadok v haose. O deterministskom podhode k turbulentnosti: per. s franz [About the determinist approach to turbulence]. M.: Mir, 1991. 368 p.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Бряник, Н. В. Общие проблемы философии науки: Словарь для аспирантов и соискателей / сост.и общ. Ред. Н. В. Бряник; отв. Ред. О. Н. Дьячкова. - Екатеринбург : Изд-во Урал. ун-та, 2007. - 318 с.</mixed-citation><mixed-citation xml:lang="en">Brianik N. V. Obschie problem filosofii nauki: Slovar dlia aspirantov I soiskatelei [General issues of philosophy of science] / sos. I obsh. Red. N.V. Brianik; otv. Red. O.N. Diachkova. Ekaterinburg: Izd-vo Ural. Un-ta, 2007. 318 p.</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Долгая, А. А. Организационная культура и модель управления: исследование взаимосвязи. // Экономика и менеджмент систем управления. - № 3.1 (25). - 2017. - С. 117-124.</mixed-citation><mixed-citation xml:lang="en">Dolgaya A. A. Organizatsionnaya kultura I model upravlenia: issledovanie vzaimosviazi. [Organizational culture and management model: interrelation research], Ekonomika I menegement system upravlenia [Economics and management of management systems], 2017, I. 3.1 (25), pp. 117-124.</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Долгая, А. А. Развитие вовлеченности персонала методами горизонтального управления // Вестник университета. - 2017. - № 9. - С. 10-17.</mixed-citation><mixed-citation xml:lang="en">Dolgaya A. A. Razvitie vovlechennosti personala metodami horizontalnogo upravlenia [Employee engagement development on horizontal management model], Vestnik universiteta, 2017, I. 19, pp. 10-17.</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">Крылосова, М. В. Особенности социально-психологических компетенций руководителей первичного звена управления // Мир науки. - 2017. - Т. 5. - № 5. - С. 51.</mixed-citation><mixed-citation xml:lang="en">Krylosova M. V. Osobennosti socialno-psyhologicheskih kompetencii rukovoditelei pervichnogo zvena uprevlenia [Socio-psychological specific of linear managers competencies], Mir nauki, 2017, vol. 5, I. 5, P. 51.</mixed-citation></citation-alternatives></ref><ref id="cit6"><label>6</label><citation-alternatives><mixed-citation xml:lang="ru">Лалу, Ф. Открывая организации будущего. - М.: Манн, Иванов и Фербер, 2017. - 432 с.</mixed-citation><mixed-citation xml:lang="en">Lalu F. Otkryvaia organizatsii buduschego [Reinventing organizations]. M.: Mann, Ivanov I Ferber, 2017. 432 p.</mixed-citation></citation-alternatives></ref><ref id="cit7"><label>7</label><citation-alternatives><mixed-citation xml:lang="ru">Морган, Г. Образы организации. - М.: Манн, Иванов и Фербер, 2008. - 504 с.</mixed-citation><mixed-citation xml:lang="en">Morgan G. Obrazy prganizatsii [Images of organization] / G. Morgan. M.: Mann, Ivanov I Ferber, 2008. 504 p.</mixed-citation></citation-alternatives></ref><ref id="cit8"><label>8</label><citation-alternatives><mixed-citation xml:lang="ru">Орехов, А. М. Методы экономических исследований: учеб. пособие. - М.: ИНФРА-М, 2009. - 392 с.</mixed-citation><mixed-citation xml:lang="en">Orehov A. M. Metody ekonomicheskih issledivanii: Ucheb. Posobie. [Economic research methods]. M.: INFRA-M, 2009. 392 p.</mixed-citation></citation-alternatives></ref><ref id="cit9"><label>9</label><citation-alternatives><mixed-citation xml:lang="ru">Пономарева, С. В. Рыночные тенденции развития компаний сферы интеллектуальных бизнес-услуг // Вестник университета. - 2017. - № 9. - С. 73-79.</mixed-citation><mixed-citation xml:lang="en">Ponomareva S. V. Rynochnie tendentsii razvitia kompanii sfery intellektualnih uslug [Market trends of intellectual services companies development], Vestnik Universiteta, 2017, I. 9, pp. 73-79.</mixed-citation></citation-alternatives></ref><ref id="cit10"><label>10</label><citation-alternatives><mixed-citation xml:lang="ru">Сычева, С. М. Роль менеджеров в проведении организационных изменений в корпорации // Вестник университета. - 2014. - № 7. - С. 216-223.</mixed-citation><mixed-citation xml:lang="en">Sycheva S. M. Rol menegerov v provedenii organizatsionnih izmenenii v korporatsii [Manager’s role incorporative change implementation], Vestnik universiteta, 2014, I. 7, pp. 216-223.</mixed-citation></citation-alternatives></ref><ref id="cit11"><label>11</label><citation-alternatives><mixed-citation xml:lang="ru">Тард, Ж.-Г. Законы подражания. - М.: Академический проект, 2011. - 304 с. 12. Belay, E. D. Desk encyclopedia of human and medical virology / E. D. Belay, L. B. Schonberger. - Boston : Academic Press, 2009. - P. 497-504.</mixed-citation><mixed-citation xml:lang="en">Tard J.-G. Zakony podrajania. [Imitation laws]. M.: Akademicheskii proekt. 2011. 304 p.</mixed-citation></citation-alternatives></ref><ref id="cit12"><label>12</label><citation-alternatives><mixed-citation xml:lang="ru">Brown, S. Organizational opinion leader charisma, rolemodeling, and relationships / S. Brown, L. Chen, E. O’Donnell // International journal of organizational analysis. - 2017. - V. 25, I. 1. - pp. 80-102, https://doi.org/10.1108/ IJOA-10-2015-0924.</mixed-citation><mixed-citation xml:lang="en">Belay E. D., Schonberger L. B. Desk Encyclopedia of Human and Medical Virology. Boston : Academic Press, 2009, pp. 497-504.</mixed-citation></citation-alternatives></ref><ref id="cit13"><label>13</label><citation-alternatives><mixed-citation xml:lang="ru">Kotter, J. P. Sense of urgency // Leadership excellence. - 2008. -V. 25. - p. 10.</mixed-citation><mixed-citation xml:lang="en">Brown S.,  Chen L.,  O’Donnell E. Organizational opinion leader charisma, rolemodeling, and relationships, International Journal of Organizational Analysis, 2017, vol. 25, I. 1, pp. 80-102, https://doi.org/10.1108/IJOA-10-2015-0924/.</mixed-citation></citation-alternatives></ref><ref id="cit14"><label>14</label><citation-alternatives><mixed-citation xml:lang="ru">Mahy, W. J., Van regenmortel M. H. V. (eds). Desk encyclopedia of general virology. - Oxford : Academic Press, 2009. - P. 24.</mixed-citation><mixed-citation xml:lang="en">Kotter J. P. Sense of Urgency, Leadership Excellence, 2008, Vol. 25, р. 10.</mixed-citation></citation-alternatives></ref><ref id="cit15"><label>15</label><citation-alternatives><mixed-citation xml:lang="ru">Oakley, D. A. Chasing the Rainbow: The Non-conscious Nature of Being / D. A. Oakley, P. W. Halligan // Frontiers in Psychology. - 2017. - V. 8. - P. 1924.</mixed-citation><mixed-citation xml:lang="en">Mahy W. J., Van Regenmortel M. H. V. (eds). Desk Encyclopedia of General Virology. Oxford : Academic Press, 2009. P. 24.</mixed-citation></citation-alternatives></ref><ref id="cit16"><label>16</label><citation-alternatives><mixed-citation xml:lang="ru">Patton J. T. Replication and transcription of the rotavirus genome / J. T. Patton, R. Vasquez-Del Carpio, E. Spencer. Curr. Pharm. 2004. Des. 10 (30): 3769-77. DOI:10.2174/1381612043382620. PMID 15579070.</mixed-citation><mixed-citation xml:lang="en">Oakley D. A, Halligan P. W. Chasing the Rainbow: The Non-conscious Nature of Being, Frontiers in Psychology, 2017, vol. 8:1924.</mixed-citation></citation-alternatives></ref><ref id="cit17"><label>17</label><citation-alternatives><mixed-citation xml:lang="ru">Valente, T. Identifying Opinion Leaders to Promote Behavior Change // Health Education Behavior. - 2007. - 34 (6). - pp. 881-896. 2017 Training industry report [Электронный ресурс] - Режим доступа: https://trainingmag.com/trgmag-article/2017-trainingindustry- report/ (дата обращения: 08.08.2018).</mixed-citation><mixed-citation xml:lang="en">Patton J. T., Vasquez-Del Carpio R., Spencer E. Replication and transcription of the rotavirus genome. Curr. Pharm. 2004. Des. 10 (30): 3769–77. DOI:10.2174/1381612043382620. PMID 15579070.</mixed-citation></citation-alternatives></ref><ref id="cit18"><label>18</label><citation-alternatives><mixed-citation xml:lang="ru">Innovation master program Krauslab [Электронный ресурс] - Режим доступа: http://new.krauslab.ru/ru/bd-ls/ (дата обращения: 08.08.2018).</mixed-citation><mixed-citation xml:lang="en">Valente, T. Identifying Opinion Leaders to Promote Behavior Change, Health Education Behavior, 2007, 34(6), рp. 881–896.</mixed-citation></citation-alternatives></ref><ref id="cit19"><label>19</label><citation-alternatives><mixed-citation xml:lang="ru">2017 Training industry report. Available at: https://trainingmag.com/trgmag-article/2017-training-industry-report/ (accessed 08.08.2018).</mixed-citation><mixed-citation xml:lang="en">2017 Training industry report. Available at: https://trainingmag.com/trgmag-article/2017-training-industry-report/ (accessed 08.08.2018).</mixed-citation></citation-alternatives></ref><ref id="cit20"><label>20</label><citation-alternatives><mixed-citation xml:lang="ru">Innovation master program Krauslab. Available at: http://new.krauslab.ru/ru/bd-ls/ (accessed 08.08.2018).</mixed-citation><mixed-citation xml:lang="en">Innovation master program Krauslab. Available at: http://new.krauslab.ru/ru/bd-ls/ (accessed 08.08.2018).</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
