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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2019-12-66-70</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-1929</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СТРАТЕГИИ И ИННОВАЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>STRATEGIES AND INNOVATIONS</subject></subj-group></article-categories><title-group><article-title>ИЗМЕНЕНИЕ ОРГАНИЗАЦИОННОЙ КУЛЬТУРЫ ПРЕДПРИЯТИЯ КАК ПРЕОДОЛЕНИЕ СОПРОТИВЛЕНИЯ ЦИФРОВОЙ ТРАНСФОРМАЦИИ</article-title><trans-title-group xml:lang="en"><trans-title>CHANGE OF ORGANIZATIONAL CULTURE OF THE ENTERPRISE AS OVERCOMING OF DIGITAL TRANSFORMATION RESISTANCE</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3604-3921</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мэнин</surname><given-names>Х.</given-names></name><name name-style="western" xml:lang="en"><surname>Menin</surname><given-names>H.</given-names></name></name-alternatives><bio xml:lang="ru"><p>соискатель</p><p>Курск</p></bio><bio xml:lang="en"/><email xlink:type="simple">hemengying@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО «Юго-западный государственный университет»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Southwest State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>06</day><month>02</month><year>2020</year></pub-date><volume>1</volume><issue>12</issue><fpage>66</fpage><lpage>70</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мэнин Х., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Мэнин Х.</copyright-holder><copyright-holder xml:lang="en">Menin H.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/1929">https://vestnik.guu.ru/jour/article/view/1929</self-uri><abstract/><trans-abstract xml:lang="en"/><kwd-group xml:lang="ru"><kwd>организационная культура</kwd><kwd>предприятие</kwd><kwd>цифровая трансформация</kwd><kwd>цифровая культура</kwd><kwd>элементы культуры</kwd><kwd>цифровая культура</kwd><kwd>достижение изменений</kwd></kwd-group><kwd-group xml:lang="en"><kwd>organizational culture</kwd><kwd>enterprise</kwd><kwd>digital transformation</kwd><kwd>digital culture</kwd><kwd>cultural elements</kwd><kwd>digital culture</kwd><kwd>achieving changes</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Грошев, И. 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