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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2020-6-55-62</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-2266</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СТРАТЕГИИ И ИННОВАЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>STRATEGIES AND INNOVATIONS</subject></subj-group></article-categories><title-group><article-title>КОНКУРЕНТНЫЕ ПРЕИМУЩЕСТВА ИСПОЛЬЗОВАНИЯ ИНТЕЛЛЕКТУАЛЬНОГО КАПИТАЛА</article-title><trans-title-group xml:lang="en"><trans-title>COMPETITIVE ADVANTAGES OF USING INTELLECTUAL CAPITAL</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1179-3910</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Файзуллин</surname><given-names>Р. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Faisullin</surname><given-names>R. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>канд. экон. наук, </p><p>Ижевск</p></bio><bio xml:lang="en"><p>Candidate of Economic Sciences</p><p>Izhevsk </p></bio><email xlink:type="simple">Rf85@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4905-1039</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Абашева</surname><given-names>О. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Abasheva</surname><given-names>O. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>канд. экон. наук</p><p>Ижевск</p></bio><bio xml:lang="en"><p>Candidate of Economic Sciences</p><p>Izhevsk </p></bio><email xlink:type="simple">abasheva175@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4905-1039</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чиченков</surname><given-names>И. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Chichenkov</surname><given-names>I. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>соискатель</p><p>Ижевск</p></bio><bio xml:lang="en"><p>Degree applicant</p><p>Izhevsk </p></bio><email xlink:type="simple">Rf85@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3910-972X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Роков</surname><given-names>А. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Rokov</surname><given-names>A. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>аспирант</p><p> Санкт-Петербург</p></bio><bio xml:lang="en"><p>Postgraduate student</p><p>St. Petersburg </p></bio><email xlink:type="simple">rokrok3@yandex.ru</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО «Ижевский государственный технический университет имени М.Т. Калашникова»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Izhevsk State Technical University named after M. T. Kalashnikov</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>ФГБОУ ВО «Ижевская государственная сельскохозяйственная академия»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Izhevsk State Agricultural Academy</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>ФГБОУ ВО «Ижевский государственный технический университет имени М. Т. Калашникова»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Izhevsk State Technical University named after M. T. Kalashnikov</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru"><institution>ФГБОУ ВО «Санкт-Петербургский государственный экономический университет»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>St. Petersburg State University of Economics</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>04</day><month>08</month><year>2020</year></pub-date><volume>0</volume><issue>6</issue><fpage>55</fpage><lpage>62</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Файзуллин Р.В., Абашева О.В., Чиченков И.И., Роков А.И., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Файзуллин Р.В., Абашева О.В., Чиченков И.И., Роков А.И.</copyright-holder><copyright-holder xml:lang="en">Faisullin R.V., Abasheva O.V., Chichenkov I.I., Rokov A.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/2266">https://vestnik.guu.ru/jour/article/view/2266</self-uri><abstract/><trans-abstract xml:lang="en"/><kwd-group xml:lang="ru"><kwd>инновации</kwd><kwd>инновационное развитие</kwd><kwd>интеллектуализация</kwd><kwd>интеллектуальные технологии</kwd><kwd>интеллектуальный капитал</kwd><kwd>конкурентные преимущества</kwd><kwd>конкурентоспособность</kwd><kwd>цифровая трансформация</kwd><kwd>цифровое общество</kwd></kwd-group><kwd-group xml:lang="en"><kwd>competitive advantages</kwd><kwd>competitiveness</kwd><kwd>digital society</kwd><kwd>digital transformation</kwd><kwd>innovations</kwd><kwd>innovative development</kwd><kwd>intellectual capital</kwd><kwd>intellectual technologies</kwd><kwd>intellectualization</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Брюховецкая, Н. 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