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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2020-6-186-190</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-2285</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОВРЕМЕННЫЕ ТЕНДЕНЦИИ В ПСИХОЛОГИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>CURRENT TRENDS IN PSYCHOLOGY</subject></subj-group></article-categories><title-group><article-title>ОЦЕНКА МОТИВАЦИИ И ДЕМОТИВАЦИИ СОТРУДНИКОВ В КАЧЕСТВЕ ПАРАМЕТРОВ МОДЕЛИ «ЦИФРОВОЙ ДВОЙНИК ОРГАНИЗАЦИИ»</article-title><trans-title-group xml:lang="en"><trans-title>ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7752-8493</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Румянцева</surname><given-names>И. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Rumyantseva</surname><given-names>I. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>канд. экон. наук</p><p>Москва</p></bio><bio xml:lang="en"/><email xlink:type="simple">rumyantsevay@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7029-0822</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кротенко</surname><given-names>Т. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Krotenko</surname><given-names>T. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>канд. филос. наук</p><p>Москва</p></bio><bio xml:lang="en"/><email xlink:type="simple">krotenkotatiana@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1738-3776</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Жернакова</surname><given-names>М. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Zhernakova</surname><given-names>M. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>канд. экон. наук</p><p>Москва</p></bio><bio xml:lang="en"/><email xlink:type="simple">mzhernakova@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО «Государственный университет управления»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Management</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>06</day><month>08</month><year>2020</year></pub-date><volume>0</volume><issue>6</issue><fpage>186</fpage><lpage>190</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Румянцева И.А., Кротенко Т.Ю., Жернакова М.Б., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Румянцева И.А., Кротенко Т.Ю., Жернакова М.Б.</copyright-holder><copyright-holder xml:lang="en">Rumyantseva I.A., Krotenko T.Y., Zhernakova M.B.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/2285">https://vestnik.guu.ru/jour/article/view/2285</self-uri><abstract/><trans-abstract xml:lang="en"/><kwd-group xml:lang="ru"><kwd>действие</kwd><kwd>демотивация</kwd><kwd>модели поведения</kwd><kwd>мотивация</kwd><kwd>поведение</kwd><kwd>ресурсная модель</kwd><kwd>цифровое копирование</kwd><kwd>цифровой двойник организации</kwd></kwd-group><kwd-group xml:lang="en"><kwd>action</kwd><kwd>behavior</kwd><kwd>behavior models</kwd><kwd>demotivation</kwd><kwd>digital copying</kwd><kwd>digital counterpart&#13;
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