guuvestВестник университетаVestnik Universiteta1816-42772686-8415State University of Management10.26425/1816-4277-2020-7-193-198guuvest-2330Research ArticleСОЦИАЛЬНЫЕ ТЕХНОЛОГИИ И ПРОЦЕССЫSOCIAL TECHNOLOGIES AND PROCESSESИЗМЕРЕНИЕ ЭФФЕКТИВНОСТИ СОЦИАЛЬНОГО ПРЕДПРИНИМАТЕЛЬСТВАMEASURING THE EFFICIENCY OF SOCIAL ENTREPRENEURSHIPhttps://orcid.org/0000-0001-5326-5975ТимоховичА. Н.TimokhovichA. N.

канд. психол. наук, 

г. Москва

Candidate of Psychological Sciences,

Moscow

an_timokhovich@guu.ruhttps://orcid.org/0000-0002-1271-0320НикурадзеО. И.NikuradzeO. I.

руководитель организации, 

г. Москва

Head of the youth organization,

Moscow

olyanikuradze@gmail.comФГБОУ ВО «Государственный университет управления»РоссияState University of ManagementRussian FederationМолодежная организация «Диапазон»РоссияYouth organization “Diapazon”Russian Federation20200709202007193198Copyright © Тимохович А.Н., Никурадзе О.И., 20202020Тимохович А.Н., Никурадзе О.И.Timokhovich A.N., Nikuradze O.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.guu.ru/jour/article/view/2330

Затронута проблематика измерений эффективности социального предпринимательства. Цель исследования – выявление релевантных методов измерения социальной ценности и оценки эффектов, возникающих в результате деятельности социальных организаций. В статье приведены различные трактовки содержания термина «социальное предпринимательство». Выделены основные элементы процесса социального предпринимательства, особенности целеполагания и риски деятельности в исследуемой области. Описаны этапы планирования деятельности в области социального предпринимательства. Выявлены наиболее распространенные проблемы измерений и оценки социальных эффектов, с которыми сталкиваются социальные предприниматели в процессе осуществления деятельности, связанной с реализацией социальных проектов: сложность достижения количественной оценки, трудность прогнозирования долгосрочного эффекта осуществляемой деятельности, ограничения по затратам, временным ресурсам, показателям точности и интерпретации результатов. Выявлены проблемы прогнозирования результативности социальных проектов. Приведен анализ основных методов, которые могут быть использованы социальными предпринимателями и организациями для измерения социальной ценности и оценки эффекта осуществляемой деятельности: метод анализа затрат и выгод; метод социального учета; метод социальной отдачи от инвестиций; метод анализа основных ресурсов эффективности. Сформулированы рекомендации для социальных предпринимателей.

The problems of measuring the efficiency of social entrepreneurship have been affected. The aim of the study is to identify the most relevant methods for measuring social value and evaluating the effects that arise as a result of the activities of social organizations. Various interpretations of the definition of the term “social entrepreneurship” have been given in the article. The main elements of the process of social entrepreneurship, features of the goal setting and risks of activities in the study area have been emphasized. The stages of planning activities in the field of social entrepreneurship have been described. The most common problems of measurements and evaluation of social effects that social entrepreneurs have to deal with in the process of carrying out activities related to the implementation of social projects: difficulty in achieving a quantitative evaluation, difficulty in predicting the long-term effect of activities, limitations on costs, time resources, indicators of accuracy and interpretation of results have been revealed. Problems in forecasting the effectiveness of social projects have been identified. The main methods that can be used by social entrepreneurs and organizations for measuring the social value and assessing impact of ongoing activities (method of cost-benefit analysis, method of social accounting, method of social return on investment, method of analysis of the main resources of efficiency) have been analysed. Recommendations for social entrepreneurs have been formulated.

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The authors declare that there are no conflicts of interest present.