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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2020-9-100-105</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-2397</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА: ПРОБЛЕМЫ, РЕШЕНИЯ И ПЕРСПЕКТИВЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS: PROBLEMS, SOLUTIONS AND PROSPECTS</subject></subj-group></article-categories><title-group><article-title>Стратегии изменения позиций в сложившихся глобальных сетях создания стоимости: микроуровневый аспект</article-title><trans-title-group xml:lang="en"><trans-title>Position change strategies in the current global value chains: a micro-level aspect</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1041-7550</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Комарова</surname><given-names>И. П.</given-names></name><name name-style="western" xml:lang="en"><surname>Komarova</surname><given-names>I. P.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Комарова Ирина Павловна - кандидат экономических наук.</p></bio><bio xml:lang="en"><p>Komarova Irina P. - Candidate of Economic Sciences.</p><p>Moscow</p></bio><email xlink:type="simple">Komarova.IP@rea.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-2342-6939</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Новикова</surname><given-names>Е. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Novikova</surname><given-names>E. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Новикова Екатерина Сергеевна - кандидат экономических наук.</p><p>Москва</p></bio><bio xml:lang="en"><p>Novikova Ekaterina S. - Candidate of Economic Sciences.</p><p>Moscow</p></bio><email xlink:type="simple">Novikova.ES@rea.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО Российский экономический университет имени Г.В. Плеханова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Plekhanov Russian University of Economics</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>07</day><month>10</month><year>2020</year></pub-date><volume>0</volume><issue>9</issue><fpage>100</fpage><lpage>105</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Комарова И.П., Новикова Е.С., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Комарова И.П., Новикова Е.С.</copyright-holder><copyright-holder xml:lang="en">Komarova I.P., Novikova E.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/2397">https://vestnik.guu.ru/jour/article/view/2397</self-uri><abstract><p>Исследование включает анализ различного уровня стратегий изменения позиций компаний в сложившихся глобальных сетях создания стоимости. В первую очередь рассмотрены компании технологического сектора экономики в азиатском регионе, включая компании Южной Кореи и Китая. В качестве результата исследования представлены факторы, оказывающие влияние на изменение подчиненного положения компаний в глобальных сетях создания стоимости. В дополнение к этому проанализировано воздействие этих факторов на изменение позиций компаний высокотехнологического сектора в глобальных сетях создания стоимости. Проведено структурирование наиболее часто повторяющихся факторов и представлено в виде таблицы.</p></abstract><trans-abstract xml:lang="en"><p>The study includes an analysis of various levels of strategies for changing the positions of companies in the existing global value creation chains. First of all, companies in the technology sector of the economy in the Asian region, including companies of South Korea and China, have been considered. As the result of the research, some factors influencing the change in the subordinate position of companies in global value creation chains, -have been presented. In addition, the impact of these factors on changing positions of companies in the high-tech sector in global value creation chains has been analysed. The most frequently repeated factors have been structured and presented as a table.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>глобальная сеть</kwd><kwd>госзаказ</kwd><kwd>государственная поддержка</kwd><kwd>заимствование технологий</kwd><kwd>конкурентоспособность</kwd><kwd>монополия</kwd><kwd>повышение квалификации</kwd><kwd>поглощения</kwd><kwd>разделение труда</kwd><kwd>слияния</kwd><kwd>создание стоимости</kwd><kwd>человеческий капитал</kwd></kwd-group><kwd-group xml:lang="en"><kwd>acquisitions</kwd><kwd>competitiveness</kwd><kwd>division of labor</kwd><kwd>global chain</kwd><kwd>government support</kwd><kwd>human capital</kwd><kwd>mergers</kwd><kwd>monopoly</kwd><kwd>professional development</kwd><kwd>state order</kwd><kwd>technology borrowing</kwd><kwd>value added</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена при поддержке гранта РФФИ 18-010-00216 А «Выявление закономерностей сетевой динамики с целью формирования портфеля стратегий эффективного участия российских компаний в глобальных и региональных сетях создания стоимости в условиях цифровой революции»</funding-statement><funding-statement xml:lang="en">The article was prepared with the support of the Russian Foundation for Basic Research grant 18-010-00216 A “Identifying patterns of network dynamics in order to form a portfolio of strategies for effective participation of Russian companies in global and regional value creation chains in the digital revolution”</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">История бренда Самсунг [Электронный ресурс]. 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