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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2021-11-94-102</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-3206</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА: ПРОБЛЕМЫ, РЕШЕНИЯ И ПЕРСПЕКТИВЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS: PROBLEMS, SOLUTIONS AND PROSPECTS</subject></subj-group></article-categories><title-group><article-title>Рыночный метод ценообразования в сфере автомобильных грузоперевозок</article-title><trans-title-group xml:lang="en"><trans-title>Market-based pricing for road freight transportation</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-0838-4729</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аксентьев</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Aksentev</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>студент магистратуры, </p><p>г. Краснодар</p></bio><bio xml:lang="en"><p>Graduate student, </p><p>Krasnodar</p></bio><email xlink:type="simple">anacondaz7@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО «Кубанский государственный университет»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Kuban State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>07</day><month>01</month><year>2022</year></pub-date><volume>0</volume><issue>11</issue><fpage>94</fpage><lpage>102</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Аксентьев А.А., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Аксентьев А.А.</copyright-holder><copyright-holder xml:lang="en">Aksentev A.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/3206">https://vestnik.guu.ru/jour/article/view/3206</self-uri><abstract><p>Исследованы особенности рыночного ценообразования на российском рынке автомобильных грузоперевозок с помощью корреляционно-регрессионного анализа. Выделены статистически значимые факторы, построены математические модели. Отмечено влияние фиктивных переменных (тип кузова), повышающих качество расчетных значений. Составлены уравнения регрессии, полезные для определения среднерыночной стоимости тарифов, которые, в сравнении с фактическими, могут указывать на адекватность заключаемых сделок по перевозке грузов. Рассмотрены результаты деятельности транспортных компаний, зарегистрированных в Краснодарском крае. Обоснован дифференцированный подход, требующий разделять предприятия на группы по росту выручки с целью выявления различий в рентабельности и ее устойчивости. Рассмотрены ограничения и недостатки математической модели, не позволяющие сделать однозначный вывод об убыточном и низкорентабельном характере отрасли. Предложены направления для будущих исследований. </p></abstract><trans-abstract xml:lang="en"><p>The specifics of market pricing in the Russian road freight transport market by means of correlation and regression analysis have been studied. Statistically significant factors have been highlighted, and mathematical models have been constructed. The influence of fictitious variables (body type) that improve the quality of the calculated values has been noted. Regression equations useful for determining the average market value of tariffs have been drawn up, which, when compared to actual tariffs, may indicate the adequacy of freight transactions. The results of transport companies registered in the Krasnodar region have been considered. A differentiated approach has been justified, requiring enterprises to be divided into revenue growth groups in order to identify differences in profitability and its sustainability. The limitations and shortcomings of the mathematical model, which do not allow us to make an unambiguous conclusion about the unprofitable and low-margin nature of the industry, have been considered. Areas for future research have been suggested. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>автомобильные грузоперевозки</kwd><kwd>грузовые перевозки</kwd><kwd>ценообразование</kwd><kwd>конкурентоспособность</kwd><kwd>транспортная логистика</kwd><kwd>ценовые факторы</kwd><kwd>стоимостные модели</kwd><kwd>рентабельность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>road cargo transportation</kwd><kwd>freight transportation</kwd><kwd>pricing</kwd><kwd>competitiveness</kwd><kwd>transport logistics</kwd><kwd>price factors</kwd><kwd>cost models</kwd><kwd>profitability</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Аксентьев, А. А. 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