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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2022-3-44-51</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-3430</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СТРАТЕГИИ И ИННОВАЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>STRATEGIES AND INNOVATIONS</subject></subj-group></article-categories><title-group><article-title>Невзаимозаменяемый токен: перспективный цифровой инструмент для бизнеса</article-title><trans-title-group xml:lang="en"><trans-title>Non-fungible token: a promising digital tool for business</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-9842-7058</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кашеварова</surname><given-names>Н. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Kashevarova</surname><given-names>N. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кашеварова Наталия Александровна, канд. экон. наук, доц. каф. предпринимательства и внешнеэкономической деятельности</p><p>г. Москва</p></bio><bio xml:lang="en"><p>Nataliya A. Kashevarova, Cand. Sci. (Econ.), Assoc. Prof. of the Department of Entrepreneurship and Foreign Economic Activities</p><p>Moscow</p></bio><email xlink:type="simple">n.kashevarova@bmstu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Старикова</surname><given-names>И. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Starikova</surname><given-names>I. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Старикова Ирина Сергеевна, студент</p><p>г. Москва</p></bio><bio xml:lang="en"><p>Irina S. Starikova, Student</p><p>Moscow</p></bio><email xlink:type="simple">starikova9@bk.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московский государственный технический университет имени Н.Э. Баумана (национальный исследовательский университет)</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Bauman Moscow State Technical University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>02</day><month>05</month><year>2022</year></pub-date><volume>0</volume><issue>3</issue><fpage>44</fpage><lpage>51</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Кашеварова Н.А., Старикова И.С., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Кашеварова Н.А., Старикова И.С.</copyright-holder><copyright-holder xml:lang="en">Kashevarova N.A., Starikova I.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/3430">https://vestnik.guu.ru/jour/article/view/3430</self-uri><abstract><p>Целью данной работы является исследование современного состояния и тенденций развития технологии невзаимозаменяемых токенов, которые представляют собой записанные в блокчейне цифровые права на уникальные объекты. Объектом исследования является технология невзаимозаменяемых токенов. Предметом исследования являются сферы практического применения технологии невзаимозаменяемых токенов. Методом исследования является аналитический обзор научных публикаций. Проанализировано современное состояние, социокультурные источники и динамика рынка невзаимозаменяемых токенов, связанных с произведениями искусства и медиа-объектами, выявлены технологические,выявлены экологические и правовые проблемы, которые препятствуют широкому распространению невзаимозаменяемых токенов в бизнес-среде на текущем этапе развития технологии, а также рассмотрены будущие перспективы применения технологии блокчейн и непосредственно невзаимозаменяемых токенов в сфере охраны и коммерциализации объектов патентного права.</p></abstract><trans-abstract xml:lang="en"><p>This paper presents a review of the current status and development trends of the non-fungible tokens’ technology (NFT), which are digital rights to unique objects recorded in the blockchain. The object of the study is the non-interchangeable token technology. The subject of the study is the fields of practical application of NFT. The method is an analytical review of scientific publications. The current state and socio-cultural sources of the NFT market related to works of art and media objects are analysed. The technological and legal problems preventing the wide spread of NFT in the business environment are identified. The prospects for the use of non-fungible tokens in the field of protection and commercialization of patent law objects are considered.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Невзаимозаменяемый токен</kwd><kwd>non-fungible token</kwd><kwd>NFT</kwd><kwd>цифровые права</kwd><kwd>блокчейн</kwd><kwd>распределенный реестр</kwd><kwd>интеллектуальная собственность</kwd><kwd>патент</kwd><kwd>изобретение</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Non-fungible token</kwd><kwd>NFT</kwd><kwd>digital rights</kwd><kwd>blockchain</kwd><kwd>distributed registry</kwd><kwd>intellectual property</kwd><kwd>patent</kwd><kwd>invention</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Market Overview. Nonfungible. 2021. https://nonfungible.com/market/history (дата обращения: 27.02.2022).</mixed-citation><mixed-citation xml:lang="en">Market Overview. 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