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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2022-4-169-175</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-3525</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СОВРЕМЕННЫЕ ТЕНДЕНЦИИ В ПСИХОЛОГИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>CURRENT TRENDS IN PSYCHOLOGY</subject></subj-group></article-categories><title-group><article-title>Социально-психологические риски разных поколений в процессе цифровизации общества</article-title><trans-title-group xml:lang="en"><trans-title>Socio-psychological risks of different generations in the digitalisation of society</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6513-0779</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Воронин</surname><given-names>В. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Voronin</surname><given-names>V. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Воронин Владимир Николаевич, д-р психол. наук, ректор</p><p>г. Москва</p></bio><bio xml:lang="en"><p>Vladimir N. Voronin, Dr. Sci. (Psy.), Rector</p><p>Moscow</p></bio><email xlink:type="simple">vworonin1@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5229-5435</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ионцева</surname><given-names>М. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Iontseva</surname><given-names>M. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ионцева Мария Владимировна, д-р психол. наук, проф. каф. социологии, психологии управления и истории</p><p>г. Москва</p></bio><bio xml:lang="en"><p>Mariya V. Iontseva, Dr. Sci. (Psy.), Prof. at the Sociology, Management Psychology and History Department</p><p>Moscow</p></bio><email xlink:type="simple">miontseva1@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3994-9884</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Шураева</surname><given-names>Л. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Shuraeva</surname><given-names>L. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Шураева Лариса Юрьевна, канд. психол. наук, доц. каф. социологии, психологии управления и истории</p><p>г. Москва</p></bio><bio xml:lang="en"><p>Larisa Yu. Shuraeva, Cand. Sci. (Psy.), Assoc. Prof. at the Sociology, Management Psychology and History Department</p><p>Moscow</p></bio><email xlink:type="simple">larisashuraeva@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Академия стандартизации, метрологии и сертификации (учебная)</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Academy for Standardization, Metrology and Certification (Training)</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Государственный университет управления</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Management</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>03</day><month>06</month><year>2022</year></pub-date><volume>0</volume><issue>4</issue><fpage>169</fpage><lpage>175</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Воронин В.Н., Ионцева М.В., Шураева Л.Ю., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Воронин В.Н., Ионцева М.В., Шураева Л.Ю.</copyright-holder><copyright-holder xml:lang="en">Voronin V.N., Iontseva M.V., Shuraeva L.Y.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/3525">https://vestnik.guu.ru/jour/article/view/3525</self-uri><abstract><p>Рассмотрены основные тренды ускоренной цифровизации современного общества и их влияние на социально-психологические аспекты личности, структуру познавательных процессов и ее когнитивные составляющие. Проанализирована сущность каждого из пяти поколений, начиная от старшего поколения Бэби-бумеров и заканчивая новым поколением Альфа, их отличительные черты, особенности, факторы риска и ценностные ориентации. Авторами предложены возможные способы минимизации последствий социально-психологических рисков для каждого поколения. Цель и задача исследования: на примере рассмотренных пяти поколений показать социально-психологические риски, которым подвержено современное общество и определить способы их минимизации. Методы исследования: сравнительный и социокультурный анализ. Инструменты исследования – теория поколений. В результате проведенного исследования были обозначены социально-психологические риски и предложены варианты их минимизации с помощью достижений научного знания. Организационно-экономические и социально-психологические механизмы позволяют снизить риски при интенсивном развитии цифровизации общества и сохранить гармоническое отношение между разными поколениями.</p></abstract><trans-abstract xml:lang="en"><p>Due to the development of digital technologies and the accelerated digitalisation of society, problems of a socio-psychological nature are emerging. The essence, characteristic features and reaction of each generation to modern trends are considered. The risk factors of global digitalisation for all generations of modern society are identified. The ways of minimising the consequences of socio-psychological risks for each generation of modern society are proposed. The main trends of accelerated digitalisation of society and their impact on the socio-psychological aspects of personality, the structure of cognitive processes and its cognitive components are considered. The essence of each of the five generations is analysed, starting from the older generation of Baby boomers and ending with the new generation of Alpha, their distinctive features, risk factors and value orientations. The authors propose possible ways to minimise the consequences of socio-psychological risks for each generation. The purpose and objective of the study: using the example of the considered five generations to show the socio-psychological risks to which modern society is exposed and to determine ways to minimise them. Research methods: comparative and socio-cultural analysis. Research tools – the theory of generations. As a result of the conducted research, socio-psychological problems were identified and options for their minimisation with the help of scientific knowledge achievements were proposed. Organisational, economic and socio-psychological mechanisms make it possible to reduce risks with the intensive development of the digitalisation of society and maintain a harmonious relationship between different generations.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Тренды</kwd><kwd>социализация</kwd><kwd>псевдореальность</kwd><kwd>виртуальный мир</kwd><kwd>социальные сети</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Trends</kwd><kwd>socialisation</kwd><kwd>pseudo-reality</kwd><kwd>virtual world</kwd><kwd>social networks</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Выготский Л.С. Психология развития человека. М.: Смысл; 2005. 1134 с.</mixed-citation><mixed-citation xml:lang="en">Vygotsky L.S. Psychology of  human development. Moscow: Smysl; 2005. 1134 p. 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