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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">guuvest</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik Universiteta</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-4277</issn><issn pub-type="epub">2686-8415</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/1816-4277-2024-4-216-225</article-id><article-id custom-type="elpub" pub-id-type="custom">guuvest-5237</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИНАНСЫ И БАНКОВСКОЕ ДЕЛО</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>FINANCE AND BANKING</subject></subj-group></article-categories><title-group><article-title>Проблемы развития финансовых технологий во Вьетнаме в современных условиях</article-title><trans-title-group xml:lang="en"><trans-title>Issues of developing financial technologies in Vietnam in modern conditions</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7898-7616</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ле</surname><given-names>Хунг Нинь</given-names></name><name name-style="western" xml:lang="en"><surname>Le</surname><given-names>Hung Ninh</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ле Хунг Нинь, Аспирант </p><p>г. Москва</p></bio><bio xml:lang="en"><p>Le Hung Ninh, Postgraduate Student </p><p>Moscow</p></bio><email xlink:type="simple">lehungninh.ch20bkdtm@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3826-6774</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аникин</surname><given-names>О. Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Anikin</surname><given-names>O. B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Аникин Олег Борисович, Д-р экон. наук, проф. каф. мировой экономики и международных экономических отношений </p><p>г. Москва</p></bio><bio xml:lang="en"><p>Oleg B. Anikin, Dr. Sci. (Econ.), Prof. at the World Economy and International Economic Relations Department </p><p>Moscow</p></bio><email xlink:type="simple">Ob_anikin@guu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Государственный университет управления</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Management</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>17</day><month>06</month><year>2024</year></pub-date><volume>0</volume><issue>4</issue><fpage>216</fpage><lpage>225</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Ле Х., Аникин О.Б., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Ле Х., Аникин О.Б.</copyright-holder><copyright-holder xml:lang="en">Le H., Anikin O.B.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.guu.ru/jour/article/view/5237">https://vestnik.guu.ru/jour/article/view/5237</self-uri><abstract><p>Использование цифровых технологий в финансах привело к созданию более эффективных и удобных финансовых услуг с меньшими затратами, что предоставляет клиентам более привлекательный опыт, чем традиционные финансовые услуги. Эта тенденция стала доминирующей в последние десятилетия, но это относительно новая сфера во Вьетнаме. Вьетнам имеет большой потенциал для развития финансовых технологий (далее – финтех): молодое население все чаще использует цифровые технологии в повседневной жизни, и в стране относительно развита инфраструктура телекоммуникаций и электронной коммерции. Однако финтех во Вьетнаме также сталкивается со многими проблемами, такими как риски информационных технологий, усиление конкуренции на рынке финансовых учреждений, трудности в управлении и надзоре за небанковскими организациями. Для решения этих проблем необходима координация действий государственных органов, финтех-бизнеса и граждан. Правительству необходимо усовершенствовать правовую политику, повысить осведомленность населения и создать благоприятные условия для развития финтеха. Финтех-компаниям необходимо улучшать качество продуктов и услуг для удовлетворения потребностей людей. Население должно быть осведомлено о финансовых технологиях, чтобы иметь возможность эффективно использовать продукты и услуги.</p></abstract><trans-abstract xml:lang="en"><p>The use of digital technology in finance has led to the creation of more efficient and convenient financial services at lower costs, providing customers with a more attractive experience than traditional financial services. This trend has become dominant in recent decades, but it is a relatively new field in Vietnam. Vietnam has great potential for financial technology (hereafter referred to as fintech) development: the young population is increasingly using digital technologies in their daily lives, and the country has a relatively developed telecommunications and e-commerce infrastructure. However, fintech in Vietnam also faces many challenges, such as information technology risks, increased competition in the financial institution market, and difficulties in non-banking organizations management and supervision. Coordination among government agencies, fintech businesses and citizens is needed to address these challenges. The government needs to improve legal policy, raise public awareness, and create favorable conditions for fintech development. Fintech companies need to improve their products and services quality to meet people’s needs. The population needs to be aware of financial technologies to be able to effectively use fintech products and services.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Финансовые услуги</kwd><kwd>финтех</kwd><kwd>экономика Вьетнама</kwd><kwd>искусственный интеллект</kwd><kwd>клиента</kwd><kwd>цифровые финансовые услуги</kwd><kwd>банк</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Financial services</kwd><kwd>fintech</kwd><kwd>Vietnam’s economy</kwd><kwd>artificial intelligence</kwd><kwd>client</kwd><kwd>digital financial services</kwd><kwd>bank</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование выполнено при финансовой поддержке Российского фонда фундаментальных исследований и Вьетнамской академии общественных наук в рамках научного проекта № 20-510-92005.</funding-statement><funding-statement xml:lang="en">The study was funded by the Russian Foundation for Basic Research and the Vietnam Academy of Social Sciences, Scientific Project No. 20-510-92005.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Almulla D., Abdullah A. 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