Digitalization has had a significant impact on various aspects of public life. In the context of economy, this process has led to active development of e-commerce sector, an increase in the number of online businesses, and a change in consumption patterns of goods and services. In catering sphere, as an important element of economy, innovative technologies bring changes both to the cooking process and to consumption experience. Special attention has been paid to such risks as a decrease in the level of personal communication, emergence of dependence on automated systems, as well as stress and burnout among employees. The survey conducted among respondents of different generations showed the variety of adaptive strategies they apply in response to modern challenges. The effectiveness of these strategies significantly affects the approaches to risk management in Russian catering enterprises. The key aspects of digital technologies impact on interpersonal interactions within management structures, as well as on consumer behavior, have been considered. Using methods of qualitative and quantitative analysis, the study reveals the impact of digitalization on collective norms and values, as well as on the psycho-emotional state of employees in the changing market. The study results emphasize the need to develop strategies aimed at minimizing the negative consequences of digital transformations, such as adapting management models and implementing programs to support the psycho-emotional well-being of employees.