guuvestВестник университетаVestnik Universiteta1816-42772686-8415State University of Management10.26425/1816-4277-2026-3-145-154guuvest-6856Research ArticleЭКОНОМИКА: ПРОБЛЕМЫ, РЕШЕНИЯ И ПЕРСПЕКТИВЫECONOMICS: PROBLEMS, SOLUTIONS AND PROSPECTSКорпоративные стратегии как объект исследования и управленияCorporate strategies as an object of research and managementhttps://orcid.org/0009-0008-5844-8410АбдуллахХ. Ф.AbdullahK. F.

Абдуллах Хайам Фарис - аспирант

г. Москва

Khayam Faris Abdullah - Postgraduate Student

Moscow,

guu.konf@yandex.ruhttps://orcid.org/0000-0002-9480-3466ХалимонЕ. А.KhalimonE. A.

Халимон Екатерина Андреевна - канд. экон. наук, доц. каф. управления проектом

г. Москва

Ekaterina A. Khalimon - Cand. Sci. (Econ.), Assoc. Prof. at the Project Management Department

Moscow

guu.konf@yandex.ruГосударственный университет управленияРоссияState University of ManagementRussian Federation20263005202603145154Copyright © Абдуллах Х.Ф., Халимон Е.А., 20262026Абдуллах Х.Ф., Халимон Е.А.Abdullah K.F., Khalimon E.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.guu.ru/jour/article/view/6856

Проведено исследование корпоративных стратегий как самостоятельного объекта анализа и управления в условиях глобальных трансформаций, цифровизации и повышения требований к устойчивому развитию организаций. Целью настоящего исследования является формулировка теоретико-методологических основ изучения корпоративных стратегий и разработка модели их интеграции в систему управления организацией. Проведен анализ современных подходов, включая концепцию динамических способностей, процессный подход к реализации стратегий и интеграцию концепций ESG (Environmental, Social, Governance – экология, социальная ответственность, корпоративное управление)/CSV (Creating Shared Value – концепция создания совместных ценностей) в корпоративные цели. Установлено, что эффективность стратегии определяется не только содержанием корпоративных целей, но и согласованностью корпоративного, бизнес- и функционального уровней через институциональные, кадровые и информационно-контрольные механизмы. Научная новизна исследования заключается в трех аспектах. Во-первых, корпоративная стратегия рассматривается как динамическая система с механизмами адаптации, обратной связи и самонастройки. Во-вторых, предложен мультиуровневый подход к согласованию корпоративного, бизнес- и функционального уровней, обеспечивающий интеграцию стратегических целей с реализацией на микроуровне. В-третьих, формализованы процедуры интеграции ESG/CSV в регламенты KPI и контуры контроля, что делает ценностные ориентиры управляемыми элементами стратегии. Результаты исследования имеют как теоретическое, так и практическое значение, создавая методологическую основу для дальнейших эмпирических и управленческих разработок. При написании статьи использовались следующие методы: системный анализ, сравнительно-исторический метод, синтез и обобщение современных научных публикаций, а также анализ современных практик корпоративного стратегирования.

Corporate strategies have been studied as an independent object of analysis and management in the context of global transformations, digitalization, and increasing requirements for the sustainable development of companies. The purpose of the study is to formulate the theoretical and methodological foundations of the corporate strategies research and to develop a model for their integration into company’s management system. The modern approaches have been analyzed, including the dynamic abilities concept and a process approach to strategy implementation and the integration of ESG/CSV concepts into corporate goals. It has been established that the effectiveness of strategy is determined not only by the content of corporate goals, but also by the consistency of corporate, business, and functional levels through institutional, personnel, and information control mechanisms. The scientific novelty of the research consists in three aspects. Firstly, corporate strategy has been considered as a dynamic system with mechanisms of adaptation, feedback, and self-adjustment. Secondly, a multilevel approach to the harmonization of corporate, business, and functional levels has been proposed, ensuring the integration of strategic goals with implementation at the microlevel. Thirdly, the procedures for integrating ESG/CSV into KPI regulations and control contours have been formalized, which makes value orientations manageable elements of strategy. The study results have both theoretical and practical significance, creating a methodological basis for further empirical and managerial developments. When writing the paper, the following methods have been used: system analysis, comparative historical method, synthesis and generalization of modern scientific publications, as well as analysis of modern corporate strategizing practices

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The authors declare that there are no conflicts of interest present.