The sequence and directions of doing business in the market
https://doi.org/10.26425/1816-4277-2022-3-108-115
Abstract
Entrepreneurial activity, its types and methods of action in the markets are very diverse. Markets also have great differences, features or specifics, therefore, a comparative analysis of the feasibility of entering or presence in them requires not only the calculation of economic indicators, but also the development of a single sequence and lines of business for any market, type and scale of business, allowing an analysis of the possibility of effective conducting different types of business, occupying desired positions in the market, compare these business opportunities in different markets. A sequence of interrelated actions and directions of entrepreneurial activity in the market, their structure and description, which are common for any type of business, are proposed, which allow analyzing the state, functioning and possibility of developing any type of business in any market, determining the feasibility of entering the market or being present on it.
About the Author
O. A. ZemlyanskiyRussian Federation
Oleg A. Zemlyanskiy, Cand. Sci. (Econ.), Assoc. Prof. at the Banking and Entrepreneurship Department
Moscow
References
1. The Civil Code of the Russian Federation (edition dated on 8 Dec 2020). https://www.grazkodeks.ru/ (accessed 08.01.2022).
2. Vidiapin V.I., Ghuravleva G.P. Economic theory (political economy): textbook for universities. Moscow: INFRA-M; 2020. (In Russ.).
3. Kotler Ph., Keller K.L. Marketing Management. 15 st ed. SPb: Peter; 2018. (In Russ.).
4. McConnell C.R., Brue S.L., Flynn Sh.M. Economics: principles, problems and policies. 21 st ed. Trans. from Eng. Moscow: INFRA-M; 2018. (In Russ.)
5. Neopulo K.L. Russian small and medium business: state, expectations and prospects. In: Kleiner G.B. (ed.) First International Lvov Forum – 2020: Collection of scientific reports, Moscow, 20–21 Oct 2020. Moscow: SUM Publ. House; 2020. P. 158–160. (In Russ.).
6. Kirichenko T.T. Financial management. Moscow: Dashkov and K; 2018. (In Russ.).
7. Kotelkin S.V. International financial management: textbook. Moscow: Master: INFRA-M; 2020. (In Russ.).
8. Federal Law No. 135-FZ dated on July 29, 1998 “On valuation activities in the Russian Federation”. http://www.consultant.ru/document/cons_doc_LAW_19586/ (accessed 08.01.2022).
9. Fedotova M.A., Busov V.I., Zemlyansky O.A. Estimating the value of assets and business: a textbook for bachelor’s and master’s degrees. Fedotova M.A. (ed). M.: Yurait; 2018. (In Russ.).
10. Federal valuation standards. http://www.consultant.ru/document/cons_doc_LAW_126896/ (accessed 08.01.2022).
11. Federal Law dated on February 25, 1999 No 39-FZ “On investment activities in the Russian Federation, carried out in the form of capital investments”. http://www.consultant.ru/document/cons_doc_LAW_22145/ (accessed 08.01.2022).
Review
For citations:
Zemlyanskiy O.A. The sequence and directions of doing business in the market. Vestnik Universiteta. 2022;(3):108-115. (In Russ.) https://doi.org/10.26425/1816-4277-2022-3-108-115