SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE
Abstract
The challenges of post-industrial economy and the reduction of public funding of universities in the 1960s was painful for the American academic community, as for their Russian counterparts today. It is particularly important to study the successful experience in the context of higher education reform. The article presents the results of design study advertising education the United States in connection with a change in the socio-cultural environment.
About the Authors
N. Starykh
ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»
Russian Federation
Russian Federation
N. Lazutova
ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»
Russian Federation
Russian Federation
References
1. Альстрэнд, Б., Лэмпел Дж., Минцберг Г. Школы стратегий. Стратегическое сафари: экскурсия по дебрям стратегий менеджмента. / Г. Минцберг, Б. Альстрэнд , Д. Лэмпел. - СПб. : Питер, 2001. - 331 с.
2. Вахштайн, В. Метафорика университета. Университет как церковь, инструмент социального инженера и фабрика по производству языков описания и объяснения мира. [Электронный ресурс] / В. Вахштайн. - Режим доступа : http://postnauka.ru/longreads/13096 (дата обращения : 5.09.2016).
3. Докторов, Б. Начало многих дорог / Б. Докторов, Дж. Уонамейкер, Дж. Пауэрс // Телескоп: наблюдения за повседневной жизнью петербуржцев. - 2006. - № 6. - С. 27-384.
4. Друкер, П. Энциклопедия менеджмента / П. Друкер. - М. : Изд. дом "Вильямс", 2004. - 432 с.
5. Старых, Н. В. Теория коммуникационного менеджмента: зарождение, становление и перспективы развития в парадигмальном пространстве позитивизма и постмодернизма / Н. В. Старых // Коммуникология. Том 4. - 2016. - № 3. - С. 30-61.
6. Journal of Current Issues & Research in Advertising [Electronic resource]. - Mode of access : http://www.tandfonline.com/loi/ujci20#.Vl_wI4TC9Ps.
7. Journal of Advertising Education [Electronic resource]. - Mode of access : http://journalofadvertisingeducation.org.
8. Journal of Interactive Advertising [Electronic resource]. - Mode of access : http://www.tandfonline.com/ loi/ujia20#.Vl_1hITC9Ps.
9. Ross Billy I.,Richards Jef I. (2008) A Century of Advertising Education [Electronic resource]. -ААА Publications // American Academy of Advertising. - Mode of access : http://www.aaasite.org/page-1557250.
10. Ross, Billy I. Advertising Education. / The American Academy of Advertis- ing and the American Association of Advertising Agencies. -Texas Tech Press. - Lubbock, TX.
11. Scovotti С., Jones S. K. From Web 2.0 to Web 3.0: Implications for Advertising Courses //Journal of Advertising Education. - 2011. - Vol. 13. - № 2. - Pp. 6-15.
12. Waller D. S., Hingorani A. G. Advertising Students' Perceptions of Skills and Attributes for Future Employment // Journal of Advertising Education. - 2009. - Vol. 13. - № 2. - Pp. 15-25.
13. Billy I. Ross, Jef I. Richards. Where Shall I Go To Study Advertising and Public Relations? Advertising and Public Relations Programs in Colleges and Universities [Electronic resource] / American Academy of Advertising. - 2015. - Mode of access: http://www.aaasite.org/Resources/Documents/2015Where%20to%20Go.pdf.
14. West, Jean Jaymes, Simmons Donna. Giving Students the Competitive Edge: Selecting Clients for Client-Based Projects. // JAE. - 2011.
15. Yoo S.C., Morris P. An Exploratory Study of Successful Advertising Internships: A Survey Based on Paired Data of Interns and Employers // Journal of Advertising Education. - 2015. - Vol. 19. - № 1. - Pp.5-15.
16. Bush L. Ten Considerations for Developing and Maintaining a Student-Run Communications Agency // Journal of Advertising Education - Volume 19, Issue 1, Spring 2015. Pp. 26-28.
17. Hileman, Donald G., Billy I. Ross (1969). Toward professionalism in advertising: The Story of Alpha Delta Sigma's Aid to Professionalize Advertising Through Advertising Education 1913-1969 / Dallas, TX: Taylor Publishing Company.
18. Journal of Advertising [Electronic resource]. - Mode of access : http://www.tandfonline.com/action/ journalInformation?journalCode=ujoa20#.Vl_0S4TC9Ps.
19. Journal of Advertising Research (JAR). URL: http://www.journalofadvertisingresearch.com/About/About.asp
Review
For citations:
Starykh N., Lazutova N. SOCIAL DESIGNING OF ADVERTISING EDUCATION: THE UNITED STATES EXPERIENCE. Vestnik Universiteta. 2016;(9):272-279. (In Russ.)
Views:
349
Email this article 