A study of young people’s attitudes towards the impact of the fashion industry on the environment
https://doi.org/10.26425/1816-4277-2023-7-241-247
Abstract
This article presents the results of an empirical study aimed at studying young people’s attitudes to the impact of the fashion industry on the environment. The survey is used as a research method. The study was conducted in the spring of 2023. As a result of the study, a high degree of awareness of young people about the negative impact of the fashion industry on the environment was revealed; the attitude of young people to the manifestations of the fashion industry was revealed; the willingness of young people to change their consumer practices in the fashion industry was determined; aspects of the behavior of young people associated with following eco-friendly principles (higher awareness when consuming industry goods fashion; more rare purchases of fashion industry products; rejection of genuine leather and fur in clothing; reduction of consumption of various goods; the purchase of goods in eco-friendly/recyclable packaging; focus on the purchase of eco-friendly products; the delivery of personal belongings for recycling; the use of second-hand goods); the positive attitude of young people to the types of activities that can be carried out by companies in the fashion industry aimed at solving environmental problems has been revealed.
About the Authors
A. N. Timokhovich
State University of Management
Russian Federation
Russian Federation
Alexandra N. Timokhovich - Cand. Sci. (Psy.), Assoc. Prof. at the Advertising and Public Relations Department,
Moscow
Ts. S. Filenko
Russian State University named after A.N. Kosygin (Technology. Design. Art)
Russian Federation
Russian Federation
Tsvetana S. Filenko - Specialist,
Moscow
A. S. Lelyakova
Russian State University for the Humanities
Russian Federation
Russian Federation
Agata S. Lelyakova - Specialist,
Moscow
References
1. Pitina E.V. The influence of fashion on consumer behaviour. Current issues of modern economics. 2022; 6: 863–869 (In Russian).
2. Solomon M.R., Mrad M. Fashion and Luxury Marketing. Los Angeles: SAGE Publications. Inc.; 2022. 408 p.
3. Bazaki E., Wanick V. (ed.) Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring. London: Palgrave Macmillan Cham; 2023. 140 p. https://doi.org/10.1007/978-3-031-11185-3
4. Timokhovich A.N., Filenko S.S. Features of Promoting a Cultural Product in VUCA Environment. Lecture Notes in Networks and Systems. 2022; 398 LNNS:375–382.
5. Kulakova O., Tymoshenko O., Kostiuchenko O. Fashion Industry in the Context of Sustainable Development: Eco-Products, Conscious Consumption and Management. Tekstilna Industrija. 2022; 70(1):12–22.
6. Lizarzaburu-Eguez L., Toboso-Chavero S., Rufi-Salis M. The Role of Life Cycle Assessment in Analizing Circular Economy Strategies in the Clothing Sector: A review. In: Muthu S.S. (ed.) Progress on Life Cycle Assessment in Textiles and Clothing. Singapore: Springer; 2023. 83–118 pp. https://doi.org/10.1007/978-981-19-9634-4
7. Filenko S.S. Ecological Agenda in Russian Fashion Brands’ Activity. Actual Problems of Management - 2021. Materials of 26-th International Scientific-Practical Conference, Moscow, November 23-24, 2021. Moscow: State University of Management Publ. House; 2022. 385–387 pp. (In Russian).
8. Gardetti M.A., Muthu S.S. The UN Sustainable Development Goals for the Textile and Fashion Industry. Singapore: Springer Nature; 2020. 75 p. https://doi.org/10.1007/978-981-13-8787-6
9. Sobande F. Consuming Crisis: Commodifying Care and COVID-19. Los Angeles: SAGE Publications Ltd.; 2023. 160 p.
10. Pezzullo P.C., Cox R. Environmental Communication and the Public Sphere. Los Angeles: SAGE Publications Inc.; 2021. 392 p.
11. Bell M.M., Ashwood L.L., Leslie I.S., Schlachter L.H. An Invitation to Environmental Sociology. Los Angeles: SAGE Publications Inc.; 2020. 504 p.
12. Bastiani M., Blum A. Strategic Opportunities for the Management of a Fashion e-commerce: Understanding of the Ecosystem. In: Advances in Fashion and Design Research - Proceedings of the 5th International and Design Congress, CIMODE 2022, 4–7 July 2022, Portugal. Portugal: Springer; 2022. 439–449 pp.
Review
For citations:
Timokhovich A.N., Filenko Ts.S., Lelyakova A.S. A study of young people’s attitudes towards the impact of the fashion industry on the environment. Vestnik Universiteta. 2023;(7):241-247. (In Russ.) https://doi.org/10.26425/1816-4277-2023-7-241-247
Views:
694
Email this article 