Role of emotional intelligence in PR specialist’s career
https://doi.org/10.26425/1816-4277-2023-10-256-262
Abstract
The article studies the relevance of the problems of emotional intelligence (EI) in the framework of PR-specialist’s career. The article presents concepts of emotional intelligence from the point of understanding specifics of the phenomenon, considers the typology of EI models, and investigates the problem of measuring emotional intelligence and prospects for developing this type of intelligence in PR-specialists. Emotional intelligence is a person’s ability to recognize and understand their own emotions, explain them, and, using the same ability, understand emotional reactions of others. The role of EI in PR-specialist’s career from the point of competence approach to professional activity has been considered. Vacancies content analysis data with employers’ requirements to the PR-specialist position have been compiled, table of references to personal qualities that can be attributed to the EI sphere made, and theoretical analysis of emotional intelligence carried out.
About the Author
S. A. Musatova
State University of Management
Russian Federation
Russian Federation
Sima A. Musatova - Cand. Sci. (Psy.), Assoc. Prof. at the Advertising and PR Department.
Moscow
References
1. Washington Post. The surprising thing Google learned about its employees – and what it means for today’s students. https://www.washingtonpost.com/news/answer-sheet/wp/2017/12/20/the-surprising-thing-google-learned-about-its-employees-and-whatit-means-for-todays-students/ (дата обращения: 21.07.2023).
2. Spasibina E.S., Sharova N.S. The possibility of using the game “emotional intelligence, EQ” for the development of emotional intelligence among the students of SVT (Secondary Vocational Training). Education and science without borders: Fundamental and applied research. 2020;12:114–117. https://doi.org/10.36683/2500-249X/2020-12/114-117 (In Russian).
3. Zorina N.N. Emotional intelligence, its essence and its place in the structure of personality. Modern science: Actual problems of theory and practice. Series of “Cognition”. 2021;5:75–80. https://doi.org/10.37882/2500-3682.2021.05.13 (In Russian).
4. Pankratova A.A. Emotional intellect: mixed models of capacity and methods of diagnosing. Voprosy psikhologii. 2020;1:154–164. (In Russian).
5. Andreeva I.N. The integrative model of emotional intelligence. Journal of the Belarusian State University.philosophy and Psychology. 2019;1:125–133. (In Russian).
6. Zakaryan K.A. Emotional intelligence as a kind of human capital and research on emotional intelligence. Current Scientific Research in the Modern World. 2018;6-4(38):124–127. (In Russian).
7. Lantsova A.A., Sandulyak P.B. Emotional intelligence as the personal capacity of an employee of the organization. Business and Design Review. 2022;1(25). (In Russian).
8. Sergienko E.A., Khlevnaya E.A., Vetrova I.I., Migun Yu.P. Emotional intelligence: Development of the Russian-language TEI-method (Test of Emotional Intelligence). Psychological research. 2019;63(12). (In Russian).
9. Pirozhkova V.O., Gorskaya G.B. Social and emotional intelligence as resources for overcoming stress by subjects of team and individual activity presenter. Current Issues of Sports Psychology and Pedagogy. 2022;1(1):36–39. https://doi.org/10.15826/spp.2022.1.18
10. Platonova N.S., Tulupieva T.V. Emotional leadership: The relationship of level of education and emotional intelligence. Administrative Consulting. 2020;10(142):109–123. https://doi.org/10.22394/1726-1139-2020-10-109-123 (In Russian).
11. Stepnova L.A., Babaskin D.V. Theoretical aspects of studying the relationship between creativity and emotional intelligence level. Molodoi uchenyi. 2019;4(242):171–173. (In Russian).
12. Polyanok O.V., Zoteeva N.V., Kutepov K.S. Emotional intelligence: The key competence of the XXI century. Financial Economics. 2019;6:578–582. (In Russian).
Review
For citations:
Musatova S.A. Role of emotional intelligence in PR specialist’s career. Vestnik Universiteta. 2023;(10):256-262. (In Russ.) https://doi.org/10.26425/1816-4277-2023-10-256-262
Views:
277
Email this article 