Methodology for evaluating audiovisual works

In the context of the rapid development of the audiovisual industry, the search for new tools for evaluating audiovisual works (hereinafter referred to as AVW) is becoming increasingly important. When evaluating such projects, as a rule, they focus on several types of it, based on the goals of creating audiovisual works: scenario, director and producer’s expertise. To determine the success of a project at the stage of its creation, it is necessary to evaluate it. For this purpose, criteria are used to evaluate the project in order to understand its quality and the likely audience and financial success. The study presents a universal methodology developed by the authors for conducting a comprehensive examination of audiovisual works at the pre-project stage, considering the criteria for evaluating AVW formed by experts and determining the area of their viability. The methodology developed by the authors for evaluating audiovisual works can be supplemented by a methodology for assessing their competitiveness based on the technology of deploying elements of AVW competitiveness, considering the priority requests of viewers. Such deployment represents a systematic approach to the creation of AVW, which in the future will allow us to consider the wishes of viewers by translating them into consumer characteristics of such a work at different stages of its creation. Such a technology requires the construction of a “house of competitiveness”, which will reflect the main elements presented in this study.

1. Vorontsova Yu.V., Baranova S.V., Zhukova A.S. Expertise of creative industries projects. In: Current directions for increasing the profitability of creative industries projects: Proceedings of the All-Russian Scientific and Practical Conference with International Participation, April 24–25, 2024. Moscow: Ruscience; 2024. Pp. 67–69. (In Russian).

2. Kovalenko T.V., Yagodkina E.A. Cinema as an object of cultural expertise. Analysis of cultural studies. 2013;2(26). (In Russian).

3. Rabosh V.A., Nikiforova L.V., Krivich N.A. (eds.) Cultural expertise: theoretical models and practical experience: collective monograph. St. Petersburg: Asterion; 2011. 384 p. (In Russian).

4. Sarymsakov S.K. Forecasting the commercial potential of a film project at the early stages of film production. Bulletin of the VGIK. 2010;2(2(3–4):157–179. (In Russian).

5. Pigareva T. Spain from I to Z. Dali’s doppelgangers, the Cervantes roach and other stories of an avid Spaniard. Moscow: Slovo; 2024. 440 p. (In Russian).

6. Shone T. Tarantino: a retrospective. New York: Simon & Schuster; 2017. 272 p.

7. Trubi D. Anatomy of history. 22 steps to creating a successful scenario. Moscow: Alpina Digital; 2016. 541 p. (In Russian).

8. Rodriguez J.C., Campos F., Figares M. Interview with Almudena Grandes. Praise. Journal of Research on Reading and Writing. 2011;3(2). (In Spanish). http://dx.doi.org/10.15645/ Alabe.2011.3.8