Forming a digital business communications environment that stimulates the performance of innovative activities of business entities

An analysis of business communications as a key tool for stimulating innovative activity among economic entities in the context of digital transformation has been conducted. Business communications have been considered as a special form of interaction, distinguished by its purposefulness and the context of business processes, in which the functions of information exchange, coordination, motivation, decision-making, conflict resolution, and reputation management are implemented. Particular attention has been paid to the role of digital technologies, which are shaping a new environment for organiza tional interaction such as digital communication business environment. Trends and challenges that determine this environment development have been identified, including geopolitical changes, limited access to international scientific databases, weak integration with the global scientific community, insufficient strategic coordination, and a low level of digital and innovative competencies. The need to create a unified digital infrastructure that ensures effective com munication among all participants in the innovation process such as state, business, scientific organizations, and investors has been emphasized. A regional digital platform model has been proposed as a solution to facilitate resour ces consolidation and developments commercialization. The study is of interest to specialists in the sphere of innovative development, digital transformation, and strategic management, offering practical approaches to improving business communications effectiveness in the innovation sphere.

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