The use of artificial intelligence technologies in business and management
https://doi.org/10.26425/1816-4277-2026-1-71-87
Abstract
The purpose of this research is to study the accumulated experience of using neural networks in business and management, identify related problems and risks, as well as trends in the development of neural networks and their applications. To achieve this aim, the authors have applied the following research methods: analysis and systematization of scientific literature, practical cases of foreign and domestic companies, the preparation and conduct of a survey of respondents (managers, specialists, and entrepreneurs), as well as the analysis, systematization, and generalization of the answers received. It has been concluded that neural networks increase the efficiency of companies, help in making managerial decisions, and improve the competitiveness of organizations. In addition, the authors identify problems in the development of artificial intelligence (hereinafter referred to as AI) technologies and the risks associated with the introduction of neural networks. The research presents a list of neural networks used in management activities, with a description of their functionality. The authors also outlined trends in the development of AI technologies and areas of their application. This information makes it possible to raise awareness of existing AI technologies, their experience and applications, the risks of their implementation, and current trends in the field of neurotechnology. The results of the conducted research will be useful for entrepreneurs, managers, and specialists in various fields, and can also be used for further research into neurotechnologies in business and management.
Keywords
Neural network,
artificial intelligence,
AI,
business,
management,
competitiveness,
efficiency,
technology,
risks,
trends
About the Authors
A. V. Redkina
State University of Management
Russian Federation
Russian Federation
Alexandra V. Redkina, Student
Moscow
E. E. Khalyavina
State University of Management
Russian Federation
Russian Federation
Elisaveta E. Khalyavina, Student
Moscow
A. Yu. Limar
State University of Management
Russian Federation
Russian Federation
Anna Yu. Limar, Student
Moscow
E. A. Khalimon
State University of Management
Russian Federation
Russian Federation
Ekaterina A. Khalimon, Cand. Sci. (Econ.), Assoc. Prof. at the Project Management Department
Moscow
V. M. Kizeev
WINbd, group of companies
Russian Federation
Russian Federation
Veniamin M. Kizeev, Cand. Sci. (Econ.), Member of the Board of Directors
Moscow
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Review
For citations:
Redkina A.V., Khalyavina E.E., Limar A.Yu., Khalimon E.A., Kizeev V.M. The use of artificial intelligence technologies in business and management. Vestnik Universiteta. 2026;(1):71-87. (In Russ.) https://doi.org/10.26425/1816-4277-2026-1-71-87
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