Strategic management in the changing leasing market environment

The process of strategic management transformation in the modern leasing market, operating at the intersection of the credit and investment sectors in conditions of increased economic turbulence, has been studied. The issue considered in the study is the contradiction between the increasing volatility of the market environment and the limited effectiveness of traditional strategic management models in the leasing business. The methodological basis of the research is an interdisciplinary approach that integrates the tools of financial management, investment analysis, and risk management. The hypothesis is put forward that the transition from classical to integrated adaptive management systems allows leasing companies to form stable competitive advantages in times of economic uncertainty. The analysis results demonstrate five key areas of strategic management evolution: business processes digitalization, customer-centricity, ESG principles integration, hybrid financing models implementation, and agile strategic planning. Significant structural changes in the global leasing market have been identified, including the outpacing growth of the Asia-Pacific region and leasing products diversification. The practical significance of the research lies in forming a conceptual framework for developing adaptive strategies for leasing companies. The prospects for further research are related to an in-depth study of the mechanisms for integrating digital technologies and ESG principles into the strategic management of the leasing business.

1. Bayiyev, I., Abdullayeva, A., & Khosrovi, H. (2024). Leasing as a strategic fi ancing tool in the modern economy: analysis, trends and prospects. Bulletin of Science, 3, 59–62. (In Russian).

2. Ivashkevich, T. V., Kovalev, A. I., Savrasova, D. V., & Konyukova, O. G. (eds.) (2024). Current trends in economics and finance: Proceedings of the All-Russian Scientific and Practical Conference, Omsk, December 12, 2024. Omsk: Omsk State Technical University. (In Russian).

3. Ivanchenko, L. A., Bogatikova, D. A. (2023). Analysis of the leasing market in Russia in modern conditions. Bulletin of the Altai Academy of Economics and Law, 10, 310–315. (In Russian).

4. Belkin, S. S. (2017). Analysis of the current state of the leasing market in the Russian Federation. Concept, T4, 25–36. (In Russian).

5. Frolova, K. M. (2023). Management in modern systems: proceedings of the XIII All-Russian (National) Scientific and Practical Conference of Scientific and Pedagogical workers and Postgraduate Students, Chelyabinsk, December 14, 2023. Chelyabinsk: South Ural Technological University. (In Russian).

6. Dmitryuk, S. V. (2024). Pedagogy, psychology and economics: modern challenges and development trends: Materials of the First International Scientific and Practical Conference, Moscow, February 8, 2024. Moscow: Moscow International Academy. (In Russian).

7. Abdrakhmanova, G. I., Vasilkovsky, S. A., Vishnevsky, K. O., Gershman, M. A., & Gokhberg, L. M. (2022). Digital transformation: expectations and reality: reports to the XXIII Yasinsky (April) International Scientifi Conference on Development of Economics and Society. Moscow: Higher School of Economics. (In Russian).

8. Bdoyan, A. G. (2024). Financial risk management strategies for concluding long-term contracts. Innovation and investment, 9, 436–439. (In Russian).

9. Tsigipalo, O. P. (2025). Modern risk management strategies in financial leasing: review and analysis. Industrial economy, 2, 10–17. (In Russian).

10. Zharinov, I. O. (2021). Smart contracts in innovative business processes of Industry 4.0. Scientifi Journal of the National Research University of ITMO. Economics and Environmental Management, 3, 162–169. (In Russian).