PECULIARITIES OF ADVERTISING IN E-COMMERCE
https://doi.org/10.26425/1816-4277-2018-5-120-125
Abstract
The functions and methods of modern advertising, substantiates the role of advertising in the development of the brand are discussed. The possibilities of the Internet for the development of electronic commerce are described. The advantages of Internet commerce and types of e-commerce are analyzed. The volume of the online commerce market in the consumer goods sector, commerce, its positive and negative aspects are revealed in comparison with the generally accepted trade. It is concluded that the use of electronic commerce for small, medium and large businesses.
About the Authors
I. Soklakova
Moscow Economic Institute
Russian Federation
Russian Federation
I. Surat
Moscow Economic Institute
Russian Federation
Russian Federation
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Review
For citations:
Soklakova I., Surat I. PECULIARITIES OF ADVERTISING IN E-COMMERCE. Vestnik Universiteta. 2018;(5):120-125. (In Russ.) https://doi.org/10.26425/1816-4277-2018-5-120-125
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