THE INCREASE IN INVESTMENT ATTRACTIVENESS OF COMMERCIAL ENTERPRISES
https://doi.org/10.26425/1816-4277-2018-6-123-128
Abstract
The increase in investment attractiveness contributes to the successful development and growth of a commercial enterprise, allowing to function in modern conditions of high competition. The issue of attracting investment for the effective functioning of an enterprise as well as necessary conditions and factors of investment attraction. is discussed in the article. Particular attention is paid to assessment which allows to identifiy the most attractive enterprises for investment. The positive experience of investment attraction on the example of commercial project of management in trade and warehouse accounting is analysed. The review of international and domestic experience concludes that to attract investment a company should adhere to a certain algorithm.
About the Authors
O. Volik
State University of Management
Russian Federation
Russian Federation
O. Solntseva
State University of Management
Russian Federation
Russian Federation
J. Tsunaeva
State University of Management
Russian Federation
Russian Federation
References
1. Bezrukov B. A. Strategiya investitsionnoi privlekatelnosti sovremennogo predpriyatiya.Transportnoe delo Rossii [The strategy of investment attractiveness of the modern enterprise]. Transport business of Russia, 2008, I. 4. pp. 108-109.
2. Gitman L. J., Joehnk M. D., Smart S. B. Osnovy investirovaniya [Fundamentals of Investing]. M.: Delo, 1997. 1008 p.
3. Gurskaya S. P., Kaunova N. L., Naumenko E. P. Upravlenie prodajami:uchebnoe posobie [Sales management]. Minsk: The highest school, 2015, 303 p.
4. Lavrenko V. D. Investitcionnaya privlekatelnos’t i sposoby ee povysheniya [Investment attractiveness and ways of its improvement]. Vestnik Universiteta [University Bulletin], 2014, I. 8. pp. 133-135.
5. Solntseva O. G.Vliyanie autsorsinga na razvitie torgovyh setei [Influence of outsourcing on the development of retail chains-Actual problems of management-2017]. Materialy 22 mejdunarodnoi nauchno-prakticheskoi conferentsii [Materials of the 22nd international scientific and practical conference, State university of management]. Moscow, GUU, 2017, pp. 219-221.
6. Solntseva O. G. Innovacionnye konceptsii upravlenya v mejdunarodnom biznese [Innovative management concepts in international business-Actual problems of management-2017]. Materialy 22 mejdunarodnoi nauchno-prakticheskoi conferentsii [Materials of the 22nd international scientific and practical conference. State university of management]. Moscow, GUU, 2017, pp. 221-224.
7. Kar’era i svoi biznes [Career and your business]. Available at: http://www.forbes.ru/svoi-biznes-column/startapy/84209 (accessed 17.04.2018).
8. Economicheskaya priroda, ponyatiny apparat i vidy investitsionnoi privlekatelnosti [Economic nature, conceptual apparatus and types of investment attractiveness in the organization]. Audit I financy [Audit and Finance]. Available at: http://www.auditfin.com/fin/2005/2/Endovitskiy/Endovitskiy%20.pdf (accessed 14.05.2017).
Review
For citations:
Volik O., Solntseva O., Tsunaeva J. THE INCREASE IN INVESTMENT ATTRACTIVENESS OF COMMERCIAL ENTERPRISES. Vestnik Universiteta. 2018;(6):123-128. (In Russ.) https://doi.org/10.26425/1816-4277-2018-6-123-128
Views:
983
Email this article 