BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION
https://doi.org/10.26425/1816-4277-2018-12-10-14
Abstract
The objective function of optimization is to choose the option that provides the max-imum growth rate of assets and the minimum period of the program with limited initial invest-ment resources. The number of options is reducing when assigning the main priorities to the ob-jects of the program - technological priority, a small payback period and an additional priority of communication. The communication priority is taking into account when two or more objects need to be launching simultaneously. A method of optimizing the business development program, which requires the formation of several development options by rearranging the sequence of ac-tivities, included in the basic program, has been proposed in the article. As an indicator of the ef-fectiveness and optimality of the program, it has been proposed to use the coefficient of innovation management, which characterizes the average growth rate of assets involved in the implementation of the program. The optimal program has been considered on the example of a trade organization.
About the Authors
B. Gusakov
Белорусский национальный технический университет
Russian Federation
Russian Federation
A. Sotnikova
Белорусский национальный технический университет
Russian Federation
Russian Federation
References
1. Kontseptsiya realizatsii gosudarstvennoi politiki v sfere vnutrennei torgovli i obshchestvennogo pitaniya na 2011–2020 gody, utverzhdennoi postanovleniem Ministerstva antimonopol’nogo regulirovaniya i torgovli respubliki Belarus’ ot 29.12.2011 g. № 178[The concept of implementation of the state policy in the sphere of internal trade and public catering for 2011-2020 approved by the resolution of the Ministry of Antimonopoly regulation and trade of Republic of Belarus of 29.12.2011 № 178]. Konsul’tantPlyus. Belarus’ / OOO «YurSpektr», Nats. tsentrpravovoi inform. Resp. Belarus’. – Minsk, 2018. Available at: Spravochnaya pravovaya sistema «Konsul’tantPluys» https://consult.ru/cons (accessed 20.10.2018).
2. Gusakov B. I. Otsenka stoimosti razvivayushchegosya biznesa [Valuation of a developing business], Vestnik Perm. nats. issled. politekhn. un-ta. Sotsial’no-ekonomicheskiye nauki. 2012, I. 13 (37), рр. 65-73.
3. Domodoran A. Investitsionnaya otsenka. Instrumenty i metody otsenki lyubykh aktivov: per. s angl. [Investment assessment. The tools and techniques to assess any assets: trans. from English], Moscow: Alpina Business Books, 2005, р. 1341.
4. Emel’yanov S. V. Menedzhment za rubezhom. SSHA: gosudarstvennaya politika stabilizirovaniya innovatsionnoi konkurentosposobnosti amerikanskikh proizvoditelei [Management abroad. USA: state policy of stabilization of innovation competitiveness of American manufacturers], Menedzhment v Rossii i za rubezhom [Management in Russia and abroad], 2012, I. 3, рр. 73-87.
5. Yolokhova I. V., Nazarova L. A. Rol’ nematerial’nykh aktivov v opredelenii rynochnoi stoimosti innovatsionnogo predpriyatiya [Тhe Role of intangible assets in determining the market value of an innovative enterprise. state tech. UN-TA. Social and economic Sciences], 2010, I. 8 (27), рр. 89-99.
6. Gusakov B. I., Lenina V. V. Effektivnost’ innovatsionnykh programm predpriyatiya [Efficiency of innovative programs of the enterprise], Vestnik Perm. nac. issled. politekhn. un-ta. Sotsial’no-ekonomicheskiye nauki [Vestnik of Perm. NAT. research. Polytechnic. UN-TA. Social and economic Sciences], 2014, I. 1 (22), рр. 85-95.
7. Tompson A. A. Strinklend A. Dzh. Strategicheskii menedzhment: Konkurentsiya i situatsii dlya analiza: per. s angl. [Strategic management: Competition and situations for analysis: TRANS. with English], Moscow: Williams, 2005, р. 475.
Review
For citations:
Gusakov B., Sotnikova A. BUSINESS DEVELOPMENT PROGRAM OPTIMIZATION. Vestnik Universiteta. 2018;(12):10-14. (In Russ.) https://doi.org/10.26425/1816-4277-2018-12-10-14
Views:
520
Email this article 