IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
https://doi.org/10.26425/1816-4277-2019-1-51-54
Abstract
The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including necessary actions for carrying out internal and external optimization have been presented. The comparison of different types of optimization has been proved. In the conclusion process of work with information necessary for improvement of content of the website and optimization of sales propositions has been considered.
About the Authors
N. Kazakova
Moscow Aviation Institute (National Research University)
Russian Federation
Russian Federation
Candidate of Economic Sciences,
Moscow
L. Mikhailova
Moscow Aviation Institute (National Research University)
Russian Federation
Russian Federation
Candidate of Economic Sciences,
Moscow
A. Sazonov
Moscow Aviation Institute (National Research University)
Russian Federation
Russian Federation
Candidate of Economic Sciences,
Moscow
References
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Review
For citations:
Kazakova N., Mikhailova L., Sazonov A. IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION. Vestnik Universiteta. 2019;(1):51-54. (In Russ.) https://doi.org/10.26425/1816-4277-2019-1-51-54
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