For citations:
Komarova A.A., Novikov V.G., Zakharov M.Yu. The role of sociological research in the planning of advertising campaigns. Vestnik Universiteta. 2019;(2):145-149. (In Russ.) https://doi.org/10.26425/1816-4277-2019-2-145-149
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Keywords
artificial intelligence
competitiveness
digital economy
digital technologies
digital transformation
digitalisation
digitalization
economic growth
economic security
efficiency
export
innovation
innovations
innovative development
investment
investments
management
project management
region
sanctions
sustainable development
State University of Management
Ryazanskii prospect, building 99, office 346 and 345А (The main academic building),
Moscow, 109542, Russian Federation.
