Peculiarities of the influence of the electoral properties of candidates on voting behavior of voters

The problem of impact resistant and variables of electoral properties of candidates for for voting behavior of voters. In particular, it is shown that all factors determining the voting behavior of voters are graded on a fi ed (internal), weakly dependent on agitation characteristics and properties and external candidates voting factors of choice are highly dependent on the impact of social and communication activities of election campaigns has been presented. The classification of models of electoral behavior of voters, the structure of its determination. The author’s defi tion of electoral candidate properties, including objective-personal and socio-political attributes through subjective reflection electorate gradually form a holistic perception of the candidate, thereby defining his image in the mind of the voter, which is the end product of the electoral impact of candidate properties for the target audience during campaigning has be given.

1. Altukhova N. Yu. Politicheskii marketing v sovremennoi Rossii: diss. ... kand. polit. nauk [Political marketing in modern Russia: Cand. Sci. (Political) diss.], Stavropol, 2006, 180 р.

2. Artemov G. P. Politicheskaya sotsiologiya [Political sociology], M.: Logos, 2002, 280 р.

3. Groshev I. V. Individual’no-lichnostnye i genderno-polovye osobennosti determinatsii golosovaniya izbiratelei v usloviyakh defitsita informatsii o kandidatakh [Individual-personal and gender-sexual features of determination of vote of voters in the conditions of deficiency of information on candidates], Experimental psychology, 2013, Vol. 6, I. 1, pp. 98-118.

4. Groshev I. V., Gorbenko A. V. Sotsial’no-psikhologicheskii obraz kandidata kak osnovnoi element sistemy politicheskii vyborov [Socio-psychological image of the candidate as the main element of the system of political elections], Guestions of psychology, 2015, I. 5, pp. 55–66.

5. Zhebit V. A. Sotsial’no-psikhologicheskie faktory dinamiki imidzha politika: avtoref. diss. ...kand. psikhol. nauk [Socio-psychological factors of the dynamics of the image of a politician: Cand. Sci. (Psychology) diss.], M., 2017. 23 p.

6. Konovalenko A. V. Psikhologiya politicheskoi reklamy [The Psychology of political advertising], Rostov n/ D: Phoenix, 2005, 96 р.

7. Konfutsii. LUN Yu // Available at: http://artprojektchina.narod.ru/006.html (accessed 13.01.2019).

8. Korkmazov R. R. Rol’ regional’nykh sredstv massovoi informatsii v formirovanii politicheskogo imidzha aktorov elektoral’nogo protsessa (na primere Karachaevo-Cherkesskoi respubliki): diss. ...kand. polit. nauk [The Role of regional media in the formation of the political image of the actors of the electoral process (on the example of the Karachay-Cherkess Republic): Cand. Sci. (Political) diss.], Stavropol, 2006. 174 р.

9. Malkin E. B., Suchkov E. B. Osnovy izbiratel’nykh tekhnologii [Fundamentals of electoral technologies], M.: SPSL-«Russian panorama», 2015. 464 р.

10. Matyushevskaya P. A., Efimova N. I., Maevskaya E. V. Imidzh [Image], Sotsiologiya: Entsiklopediya [Sociology: Encyclopedia], sost. A. A. Gritsanov [et al.], Minsk: Book House, 2003. 1312 р.

11. Patsynko S. V. Vliyanie slukhov na elektoral’noe povedenie izbiratelei: avtoref. diss. ...kand. psikhol. nauk [Influence of rumors on the electoral behavior of voters: Cand. Sci. (Psychology) diss.], M., 2007. 22 р.

12. Shevchenko I. A. Politicheskie Internet-tekhnologii v transformiruyushchemsya obshchestve: diss. ... kand. polit. nauk [Political Internet technologies in the transforming society: Cand. Sci. (Political) diss.], Stavropol, 2005. 186 р.

13. Shcherbatykh Yu. V. Psikhologiya vyborov [The Psychology of elections], M.: Publishing house «Eksmo», 2014. 400 р.

14. Davies J. C. Where from and where to? Handbook of political psychology, San Francisco: Jossey-Bass, 1973, pp. 76-98.

15. Kelly G. A. The psychology of personal constructs, New York: Norton, 1955, Vol. 1. 556 p.

16. Maisonneuve J., Bruchon-Schweitzer M. Le corps et la beaute, Paris: PUF, 1999. 127 p.

17. Moscovici S. Psychologies sociale des relations a autrui, Paris: Nathan, 1994. 304 p.