PERCEPTION OF MANAGER’S IMAGE IN THE SPHERE OF HOTEL SERVICE OF THE REPUBLIC OF ARMENIA AND THE REPUBLIC OF ARTSAKH
https://doi.org/10.26425/1816-4277-2019-9-196-200
Abstract
Some definitions of image, its essence, quality, providing success of performance of work or interfering professional activity of the manager have been considered. The results of an empirical research of a manager’s positive image perception by consumers in the sphere of hotel service of the Republic of Armenia and the Republic of Artsakh have been analyzed. Also, on the basis of a theoretical analysis of the definitions of the “image” concept, the main approaches to its study, methods, mechanisms, functions and socio-psychological components, the definition of the manager’s image in the in the sphere of hotel service as an attractive image has been formulated, including the image of I, manifesting in certain business, personal qualities and external characteristics, in the continuous development of self-actualization and achievement motivation.
About the Author
L. S. Petrosyan
Russian-Armenian University
Armenia
Armenia
Petrosyan Lusine S. – Senior Lecturer
Yerevan
References
1. Dzhi B. Imidzh firmy: Planirovanie, formirovanie, prodvizhenie [Company image: planning, formation, promotion]; per.s angl. A. Vikhrova. SPb.: Piter, 2000. 221 p.
2. Panasyuk A. Yu. Formirovanie imidzha: strategiya, psikhotekhnologii, psikhotekhniki [Image formation: strategy, psychotechnology, psychotechnics]. M.: “Omega L”, 2007. 266 p.
3. Petrosyan L. S. Psikhologicheskie aspekty issledovaniya komponentov imidzha menedzhera v sfere gostinichnogo servisa RA [Psychological aspects of the manager’s image components study in the sphere of hotel service RA]. Turizm v evraziiskom prostranstve: real’nosti i novye tendentsii: sb. st. iz materialov Evraziiskogo nauchnogo foruma. Sankt-Peterburg, 04-05 dek. 2014 g. [Tourism in the Eurasian space: realities and new trends: collection of the article from the materials of the Eurasian Scientific Forum. Saint-Petersburg, Dec. 04-05, 2014]. SPb: MIEP pri MPA EvrAzES, 2014. Pp. 228 -232.
4. Perelygina E. B. Psikhologiya imidzha: uchebnoe posobie [Psychology of image]. M.: Aspekt Press, 2002. 223 p.
5. Pocheptsov G. G. Imidzhmeiker. Pablik rileishnz dlya politikov i biznesmenov [Image maker. Public relations for politicians and businessmen]. Kiev: Reklamnoe agentstvo Gubernikova, 1995. 236 p.
6. Romanova E. S. 99 populyarnykh professii. Psikhologicheskii analiz i professiogrammy [99 popular professions. Psychological analysis and professiograms]; 2-e izd. SPb: Piter, 2003. 464 p.
7. Anketa “Vash imidzh rukovoditelya” (S. S. Nosov) [Your image of manager]. Available at: http://www.gurutestov.ru/test/430/ (accessed 05.06.2019).
Review
For citations:
Petrosyan L.S. PERCEPTION OF MANAGER’S IMAGE IN THE SPHERE OF HOTEL SERVICE OF THE REPUBLIC OF ARMENIA AND THE REPUBLIC OF ARTSAKH. Vestnik Universiteta. 2019;(9):196-200. (In Russ.) https://doi.org/10.26425/1816-4277-2019-9-196-200
Views:
426
Email this article 