IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH
https://doi.org/10.26425/1816-4277-2019-10-118-123
Abstract
Sales have been considered as a process, which can be described, studied, systematized and, on this basis, to increase its effectiveness. The results of the audit work of the sales department of the dealership have been presented. The problems of telephone conversations of sellers with dealership customers and the reasons for refusing to buy a car have been revealed. The control points for incoming phone calls from the marketing department and sales department have been defined. An approach to the development of the sales model of an auto dealer center based on lido generation has been considered.
About the Authors
E. Kuptsova
Avilon JSC
Russian Federation
Kuptsova Ekaterina Head of Marketing
Russian Federation
Kuptsova Ekaterina Head of Marketing
E. Kuptsova
State University of Management
Russian Federation
Kuptsova Elena Candidate of Economic Sciences
Russian Federation
Kuptsova Elena Candidate of Economic Sciences
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Review
For citations:
Kuptsova E., Kuptsova E. IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH. Vestnik Universiteta. 2019;(10):118-123. (In Russ.) https://doi.org/10.26425/1816-4277-2019-10-118-123
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