CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION
https://doi.org/10.26425/1816-4277-2020-7-51-58
Abstract
The issues related to changing customer preferences in the fashion industry have been considered. Changing consumer preferences, according to the author, can have an impact on the configuration of supply chains in the fashion industry. Among such new requirements of consumers in the fashion industry, the author have highlighted: consumer requests for the fastest possible receipt of products, production of products for specific individual requests of buyers, requests for transparency of supply chains and some others. In such situation, owners of clothing and footwear brands can cope with the new challenges of the company by re-shoring production with the organization of digital, robotic production factories.
About the Author
N. Yu. Barkova
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Barkova Natalya Candidate of Economic Sciences, Financial University under the Government of the Russian Federation, Moscow,
Moscow
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Review
For citations:
Barkova N.Yu. CHANGING CUSTOMER PREFERENCES IN THE FASHION INDUSTRY AND THEIR IMPACT ON SUPPLY CHAIN CONFIGURATION. Vestnik Universiteta. 2020;(7):51-58. (In Russ.) https://doi.org/10.26425/1816-4277-2020-7-51-58
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