Top.Mail.Ru
Preview

Vestnik Universiteta

Advanced search

Digital-consulting: features of digital transformation in the field of consulting

https://doi.org/10.26425/1816-4277-2020-9-77-84

Abstract

The leading direction in the field of consulting: digital-consulting, which appeared in the conditions of transformation of the traditional economy into a digital one, has been considered. An attempt has been made to determine the essence of digital consulting, to identify priority areas for the development of consulting companies in the era of digitalization, which was the purpose of the work. The main stages of the formation and changes in the field of consulting taking into account trends in the global economy have been noted. Specific features and development opportunities of a consulting company that reflect the essence of digital transformation in this area have been defined and presented in the form of a consulting model 4.0. The results of studying the development of this market, including digital consulting in market leading companies, have been presented. It has been concluded about the importance of the transition to the digital transformation according to the Consulting 4.0 model, using all the features of the digital-consulting formation stage, in order to achieve digital leadership. The research results can be used to expand and systematize scientific knowledge in the field of digital consulting, as well as to determine strategic guidelines for the development of consulting organizations in the context of digitalization.

About the Authors

A. A. Yussuf
Financial University under the Government of the Russian Federation
Russian Federation

Yussuf Anastasia A. - Candidate of Economic Sciences.

Moscow



D. S. Timokhina
Financial University under the Government of the Russian Federation
Russian Federation

Timokhina Diana S. – Student.

Moscow



E. A. Grebenyuk
Financial University under the Government of the Russian Federation
Russian Federation

Grebenyuk Elizaveta A. – Student.

Moscow



References

1. Babanova E. V. Tsifrovoi konsalting: predposylki, rol’, kompetentsii [Digital consulting: prerequisites, role, competencies], Samoupravlenie, 2019, vol. 2, no. 1 (114), pp. 17-20.

2. Garnov A. P. Rynok konsaltingovykh uslug v usloviyakh tsifrovoi ekonomiki [Consulting services market in the digital econ¬omy]. Nauchnye issledovaniya i razrabotki. Ekonomika firmy [Scientific Research and Development. Economics of the Firm], 2019, vol. 8, no. 1, pp. 36-39.

3. Karpushenkov R. I. Sovremennye tekhnologii v upravlenii. KonsuTtirovanie [Modern technologies in management. Consulting]. Moscow, Laboratoriya Knigi, 2012. 197 p.

4. Lapenkov V Yu. Tsifrovaya transformatsiya v konsaltinge [Digital transformation in consulting]. Kreativnaya ekonomika [Creative Economy], 2019, vol. 13, no. 1, pp. 63-74. DOI: 10.18334/ce.13.2.39781.

5. Rozdol’skaya I. V, Ledovskaya M. E., Nemykin D. N. Strategiya implementatsii podkhodov i napravlenii tsifrovoi ekonomiki v upravlencheskuyu praktiku konsaltingovykh kompanii [Strategy for the implementation of approaches and directions of the digital economy in the management practice of consulting companies], Vestnik Belgorodskogo universiteta kooperatsii, ekonomiki i prava [Herald of the Belgorod University of Cooperation, Economics and Law], S. l, 2019, no. 6 (79), pp. 9-22.

6. Renkingi konsaltingovykh kompanii [Rankings of consulting companies]. Available at: https://raex-a.ru/rankings/#r_551 (accessed 18.06.2020).

7. Tsifrovoe budushchee uzhe nastupilo [Digital future has already arrived]. BCG. Available at: https://www.bcg.com/ru-ru/digital-bcg/overview.aspx (accessed 13.06.2020).

8. Chto takoe konsalting: vidy, formy, tseli [What is consulting: types, forms, goals]. Available at: http://www.globfin.ru/info/consulting.htm (accessed 20.06.2020).

9. Ekonomicheskie definitsii [Economic definitions]. Available at: https://economic-definition.com/Services_and_manufacturing/Konsalting_Consultingeto.html (accessed 20.06.2020).

10. Digital-konsalting pochemu biznesu nuzhen partner v vide digital-konsul’tanta [Digital consulting why does business need a digital consultant partner]. Available at: https://habr.com/ru/post/293630/ (accessed 20.06.2020).

11. Subway “popadaet v desyatku” s kazhdym klientom [Subway “hits the top ten” with every client]. Accenture. Available at: https://www.accenture.com/ru-ru/case-studies/digital/success-subway-user-experience-personalization (accessed 13.06.2020).

12. Consulting 4.0: the future of consulting or just a trend? Available at: https://www.consultingsearcher.com/eng/Cardea-competence-centre/The-consulting-market/Consulting-4.0-The-Future-of-Consulting-or-just-a-Trend (accessed 18.06.2020).

13. Consulting industry and market trends: a two-sided view. Available at: https://link.springer.com/chapter/10.1007/978-3-319-95999-3_12 (accessed 18.06.2020).

14. Digital transformation consulting market accelerates to $44 billion. Consultancy. Available at: https://www.consultancy.uk/news/17223/digital-transformation-consulting-market-accelerates-to-44-billion (accessed 11.06.2020).

15. How we help clients. Mckinsey Digital. Available at: https://www.mckinsey.com/business-functions/mckinsey-digital/how-wehelp-clients (accessed 13.06.2020).

16. Management consulting goes digital. Raconteur. Available at: https://www.raconteur.net/business-innovation/management-consulting-goes-digital (accessed 11.06.2020).

17. Once known just for accounting, EY now gets billions of dollars from digital consulting. Business Insider. Available at: https://www.businessinsider.com/ey-and-its-big-move-into-digital-consulting-services-2016-11 (accessed 13.06.2020).

18. The rise of digital consultancies. Forbes. Available at: https://www.forbes.com/sites/falgunidesai/2016/03/23/the-rise-of-digital-consultancies/#a04102d6a793 (accessed 11.06.2020).

19. What is consulting 4.0? Where is it coming from? How is it different, or is it different at all? Available at: https://nestim.com/consulting40/ (accessed 13.06.2020).


Review

For citations:


Yussuf A.A., Timokhina D.S., Grebenyuk E.A. Digital-consulting: features of digital transformation in the field of consulting. Vestnik Universiteta. 2020;(9):77-84. (In Russ.) https://doi.org/10.26425/1816-4277-2020-9-77-84

Views: 2328


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 1816-4277 (Print)
ISSN 2686-8415 (Online)