Multipurpose assessment of the financial competitiveness of a publishing company
https://doi.org/10.26425/1816-4277-2020-10-113-121
Abstract
The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of the specific weights of indicators, allowing you to assess financial competitiveness of companies, the tools of graphic analysis to calculate the overall integrated indicators that characterize the level of competitiveness of the publishing company. The main findings of the study are to determine the level of competitive potential (LCP) of companies, through integral evaluation. The advantage of the assessment method used is the application of a system of financial, marketing and reputational indicators. This indicator system has made it possible to more accurately determine the level of financial competitiveness and improve the effectiveness of financial and investment decisions made in the publishing industry.
About the Authors
A. A. Aliev
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Aliev Ayaz Candidate of Economic Sciences
Moscow
M. S. Gordienko
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Gordienko Mikhail Candidate of Economic Sciences
Moscow
A. V. Petelina
Exmo Publishing Ltd.
Russian Federation
Russian Federation
Petelina Anna Brand-manager
Moscow
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Review
For citations:
Aliev A.A., Gordienko M.S., Petelina A.V. Multipurpose assessment of the financial competitiveness of a publishing company. Vestnik Universiteta. 2020;(10):113-121. (In Russ.) https://doi.org/10.26425/1816-4277-2020-10-113-121
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