CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION
https://doi.org/10.26425/1816-4277-2020-11-39-43
Abstract
The metamodern period presents new challenges to modern organizations. The philosophical concepts of modernity and postmodernity, which have a kaleidoscopic effect on the mentality, values and behavior of economic agents, transform the economic eco-system. The article considers the problems of metamodern organizations. The author has reasoned proven the need to change the management paradigm of management of industrial enterprises and service sector. The paper highlights the main directions of increasing the competitiveness of the metamodern organization. The key element of the manager is the flexibility of managing business processes and their dynamic transformation. The article reveals the tools of signal technologies that form the possibility of meeting and creating the needs of a mono-economic agent. The paper presents a model for managing consumer behavior using modern digitalization technologies.
About the Author
G. N. Ryazanova
State University of Management
Russian Federation
Candidate of Economic Sciences
Moscow
Russian Federation
Candidate of Economic Sciences
Moscow
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Review
For citations:
Ryazanova G.N. CONSUMER BEHAVIOR MANAGEMENT IN A METAMODERN ORGANIZATION. Vestnik Universiteta. 2020;(11):39-43. (In Russ.) https://doi.org/10.26425/1816-4277-2020-11-39-43
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