ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER
https://doi.org/10.26425/1816-4277-2020-11-96-104
Abstract
The study of stakeholder relationships in organizations helps to comprehensively assess the external business environment and effectively build communication processes. Consideration of stakeholders in clusters is interesting, since they unite not only the participants of one enterprise, but also organizations of different regions. the communication environment of the cluster is extensive and ambiguous. The subject of the research is the system of relationships that arise between stakeholders and participants of the National Aerosol Cluster in the process of their interaction. The methodological basis is the AA1000SES stakeholder engagement standard and its practical guideline for planning and preparing engagement. The research methodology is based on the analysis of behavioural motives of cluster stakeholders when interacting with its participants. The analysis determined the key stakeholders of the cluster; mechanisms that ensure an adequate response to the requests of stakeholders; circumstances that prevent participation of stakeholders in interaction; and identified the benefits of interaction with stakeholders. The study showed that managing interaction with stakeholders can help the National Aerosol Cluster strengthen its position in the production of aerosol products, increase the volume of output and enter new markets.
About the Authors
I. S. Prokhorova
State University of Management
Russian Federation
Candidate of Economic Sciences
Moscow
Russian Federation
Candidate of Economic Sciences
Moscow
A. Yu. Rasskazova
State University of Management
Russian Federation
Russian Federation
Graduate student
Moscow
References
1. Hammer M., Hershman L. Bystree, luchshe, deshevle: Devyat` metodov reinzhiniringa biznes-protsessov [Faster, better, cheaper: Nine methods of business process reengineering]. Moscow, Al`pina Pablisher, 2012. 273 p.
2. Geoinformatsionnaya sistema. Industrial’nye parki. Tekhnoparki. Klastery [Geographic Information System. Industrial Parks. Science Parks. Clusters]. Available at: https://www.gisip.ru/#!ru/clusters/50/, svobodnyj (accessed 26.08.2020).
3. Krik T., Forsteyter M., Monagan F., Silanpa M. Ot slov k delu: Vzaimodeistvie s zainteresovannymi storonami [From words to deeds: interaction with stakeholders]. Available at: http://kniga.lib-i.ru/26raznoe/99223-1-ot-slov-delu-vipusk-vzaimodeystvie-zainteresovannimi-storonami-prakticheskoe- rukovodstvo-organizacii-vzaimodeystviya-st.php, svobodnyy (accessed 26.08.2020).
4. Programma razvitiya natsional’nogo aerozol’nogo klastera do 2021 goda [Program for the development of the National Aerosol Cluster until 2021]. Gosudarstvennaya informatsionnaya sistema promyshlennosti [State Information System of Industry]. Available at: https://www.gisip.ru/files/oms_gisip_docker/ee50a0a18c9e1d8c7a4983b5c442f794.pdf, svobodnyj (accessed 26.08.2020).
5. Standart vzaimodeistviya s zainteresovannymi storonami (AA1000SES) [Stakeholder Engagement Standard (AA1000SES)]. Fond “Institut ekonomiki goroda” [“The Institute For Urban Economics” Endowment]. Available at: http://www.urbaneconomics.ru/sites/default/files/2526_import.pdf, svobodnyj (accessed 26.08.2020).
6. Donaldson T., Preston L. The stakeholder theory of the corporation: concepts, evidence, and implications. Academy of Management Review, 1995, vol. 20, no. 1, pp. 65-91.
7. Freeman R.E. Stakeholder management: a stakeholder approach. MA, Pitman Publishing, 1984. 144 p.
8. Friedman A., Miles S. Stakeholders: theory & practice. New York, Oxford University Press 2006. 361 p.
9. Post J.E., Preston L.E., Sachs S. Redefining the corporation: stakeholder management and organizational wealth. Stanford, Stanford University Press, 2002. 254 p.
Review
For citations:
Prokhorova I.S., Rasskazova A.Yu. ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER. Vestnik Universiteta. 2020;(11):96-104. (In Russ.) https://doi.org/10.26425/1816-4277-2020-11-96-104
Views:
650
Email this article 