Project approach and development of the mechanism of management of tourist destinations
https://doi.org/10.26425/1816-4277-2021-5-48-53
Abstract
The article makes an overview of approaches to heritage management, explains the concept of a tourist destination, as well as the importance of using a project management approach and its tools in managing a tourist heritage destination. The paper considers a group of integrated projects that invest in heritage as a factor of attractiveness of a tourist destination, since it is part of a tourism system that cannot be managed separately and is integrated for the production of a tourism product. Taking into account the importance of preserving heritage values, the project approach involves the engagement of various stakeholders in this process and the creation of a mechanism to increase the effectiveness of tourism investments for the benefit of society, business and the state.
About the Author
M. Ahmad
State University of Management
Russian Federation
Russian Federation
Mohamd Ahmad - Postgraduate - Student, State University of Management.
Moscow.
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Review
For citations:
Ahmad M. Project approach and development of the mechanism of management of tourist destinations. Vestnik Universiteta. 2021;(5):48-53. (In Russ.) https://doi.org/10.26425/1816-4277-2021-5-48-53
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