The theory of reputation economy as a new paradigm for the study of the region economic potential
https://doi.org/10.26425/1816-4277-2021-6-52-60
Abstract
The modern economy with all the variety of its structural elements, which every year is increasingly immersed in a hyper-connected digital space, new conditions of institutional functioning caused by both a change in technological patterns and innovative forms of thinking, needs to adjust the basic, established principles and models of economic growth. If earlier the material productive factors was played a key role, today their importance is to some extent offset by the increasing role of non-material factors of production, the most important of which should include reputation capital. The purpose of the article is to comprehend and theoretically support this scientific problem. The need to revise some principles of building models of economic dynamics and strategic management of the region based on the use and revision of structural, logical and evolutionary views on the construction of this process is substantiated in the article. Based on the results of systematization of the evolution of methodological approaches to assessing the effectiveness of regional socio-economic development of territories / regions, the position is substantiated, according to which, in modern economic conditions, the effectiveness of territorial development should be based on research and strengthening of reputation capital.
Keywords
Strategic management of the region,
reputation economy,
reputation capital,
efficiency assessment methodology,
new research paradigm,
intangible factors of production,
economic dynamics,
institutional transformations
Supporting agencies: The publication was prepared within the framework of the scientific project No. 19-010-00211 supported by the RFBR.
About the Authors
M. R. Safiullin
Kazan (Volga) Federal University
Russian Federation
Russian Federation
Marat R. Safiullin, Dr. Sci. (Econ.)
Kazan, Republic of Tatarstan
A. S. Grunichev
Federal Antimonopoly Service
Russian Federation
Russian Federation
Alexander S. Grunichev, Cand. Sci. (Econ.)
Kazan, Republic of Tatarstan
A. A. Abdukaeva
Center for Advanced Economic Research of the Academy of Sciences of the Republic of Tatarstan
Russian Federation
Russian Federation
Aliya A. Abdukaeva, Leading Researcher
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Review
For citations:
Safiullin M.R., Grunichev A.S., Abdukaeva A.A. The theory of reputation economy as a new paradigm for the study of the region economic potential. Vestnik Universiteta. 2021;(6):52-60. (In Russ.) https://doi.org/10.26425/1816-4277-2021-6-52-60
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