The specifics of innovation in tourism in the new normal

Continuous data update on current trends and development perspectives, consumer preferences and innovative solutions in Travel & Tourism requires flexibility and a complex integrity-based approach using Agile and simultaneous development of the content and its verbal component, and compact packaging of new knowledge. The choice of precedent sources of professional and thematic aspect of linguistic knowledge is subject to the principles of integration teaching and functional conditionality for further realisation of activity-communicative needs of future specialists in international hotel-tourism business. The research findings in changing tourism business models and terminology are packed in a cumulative matrix of impact factors, newly formed customer segments and emerging business models.

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