Territorial e-marketing role in improving of hotel business efficiency in Syria after war
https://doi.org/10.26425/1816-4277-2021-12-85-92
Abstract
The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted in higher hotel occupancy and higher revenues. However, there is still a large gap between the modern marketing methods used around the world and the marketing approach used in Syrian hotels today. The article analyses the effectiveness of 4 and 5 star hotels of the Syrian Ministry of Tourism. The marketing techniques, which were used over the past 5 years to meet customer needs, occupancy and revenue, are defined. The model and recommendations, which will have helped to Syrian hotels to use better modern electronic territorial marketing method are presented. It will have affected the hotel’s overall performance.
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Review
For citations:
Maher A. Territorial e-marketing role in improving of hotel business efficiency in Syria after war. Vestnik Universiteta. 2021;(12):85-92. (In Russ.) https://doi.org/10.26425/1816-4277-2021-12-85-92
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