Involvement of the population of the region in online participation: experience of non-profit organisations
https://doi.org/10.26425/1816-4277-2021-12-157-167
Abstract
The study examines the practices and problems of online involvement of the population in the activities of non-profit sector organisations depending on socio-demographic characteristics based in statistical observation, and data from a sociological survey on the territory of the Vologda region. It has been substantiated that when implementing socially significant projects and events, it is advisable for non-profit organisations to assess the territorial features of digitalisation, the possibilities of potential and target audiences. A toolkit for assessing the involvement of the population in the activities of non-profit organisations in the digital environment has been proposed based on the analysis of three parameters: awareness, goal-setting, and the effectiveness of online platforms and its approbation has been carried out. A portrait of a user of the network resources of non-profit organisations has been presented. It has been concluded that at present society is more focused on the implementation of the practices of civic participation in real, and not in the virtual space, which is shown by the experience of non-profit organisations.
Keywords
civic participation,
digitalisation,
digitalisation,
non-profit sector,
Internet,
network resources,
region
Supporting agencies: The reported study was funded by Russian Foundation for Basic Research and the Expert Institute for Social Research, project number 21-011-31702.
About the Author
K. E. Kosygina
Vologda Research Center of the Russian Academy of Sciences
Russian Federation
Russian Federation
Researcher,
Vologda
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For citations:
Kosygina K.E. Involvement of the population of the region in online participation: experience of non-profit organisations. Vestnik Universiteta. 2021;(12):157-167. (In Russ.) https://doi.org/10.26425/1816-4277-2021-12-157-167
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