Development of a professional ethics code universal model for Internet marketing organisations
https://doi.org/10.26425/1816-4277-2022-2-14-25
Abstract
The terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the Internet advertising market have been analysed, as a result of which the main directions of development in the sphere and the problems arising from this have been determined. A semantic and structural analysis of the existing ethical codes of related fields has been carried out. As a result, existing shortcomings have been revealed. Based on the work done, a template has been proposed, which in the future can serve as a basis for creating similar models in other areas.
About the Authors
R. A. Glaz
Dubna State University;
AdLabs.ru LLC
Russian Federation
Russian Federation
Student;
Account Manager,
Dubna
E. F. Shamaeva
Dubna State University
Russian Federation
Russian Federation
Cand. Sci. (Tech.),
Dubna
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Review
For citations:
Glaz R.A., Shamaeva E.F. Development of a professional ethics code universal model for Internet marketing organisations. Vestnik Universiteta. 2022;(2):14-25. (In Russ.) https://doi.org/10.26425/1816-4277-2022-2-14-25
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