I. Yu. Okolnishnikova
State University of Management
Russian Federation

Irina Yu. Okolnishnikova, Doc. Sci. (Econ.), Prof., Head of the Service Marketing and Brand Management Department 

Moscow

E. V. Krasnov
State University of Management
Russian Federation

Evgeniy V. Krasnov, Cand. Sci. (Econ.), Assoc. Prof at the Marketing Department

Moscow

Yu. G. Kuzmenko
South Ural State University
Russian Federation

Yulia G. Kuzmenko, Doc. Sci. (Econ.), Prof. at the Management Department 

Chelyabinsk