On the concept of university competitiveness management
https://doi.org/10.26425/1816-4277-2023-1-48-55
Abstract
Operating under market economy conditions, higher education institutions should develop a set of strategic measures to ensure their competitiveness. The system of views on solving the problems of achieving and keeping competitive advantage is mainly represented by the concept of managing the competitiveness of higher education institutions. The article is devoted to identifying the features and clarifying the content of this concept. It is determined that its content is a set of goals, principles, functions, methods, and tools that ensure the competitiveness of a university in the educational services market. The aforementioned content components are analysed in detail. Methods of managing university competitiveness are substantiated and classified based on the type of controlling influence. Tools for managing competitiveness are described, including in terms of their impact on end users of scientific and educational products (services).
About the Author
E. V. Pirogova
Ulyanovsk State Technical University
Russian Federation
Russian Federation
Elena V. Pirogova, Cand. Sci. (Econ.), Assoc. Prof., Head of the Department
Economics and Management Department
Ulyanovsk
References
1. Kolchina N. O., Leonenko E. A. Multi aspects of the category “competitiveness of the higher education”, approaches and methods of managing the competitiveness of the higher education. Management issues. 2018; 53: 119–131.
2. Mikheeva E. A. Features of formation of the development strategy of a modern educational organization. In: Management, Economics and Law: Problems, Research, Results: Proceedings of the International Scientific & Practical Conference, Penza, August 26-27, 2021. Penza: Penza State Agrarian University; 2021. P. 158–163.
3. Saprykina O. A., Mikhailyuk E. K. About the principles of formation of the development strategy of a praktikooriyentirovanny higher education institution. In: Fadeikina N. V., Skibitsky E. G. (sci. eds.). Continuing Professional Education: Theory and Practice: Collection of Scientific Articles based on the Proceedings of the 9<sup>th</sup> International Scientific & Practical Conference for Lecturers, Postgraduate Students, Graduate Students, and Students, Novosibirsk, March 23, 2018. Novosibirsk: Siberian Academy of Finance and Banking; 2018. P. 30–35.
4. Batashova S. M. Competitiveness of an educational institution and its determining factors. Russian journal of social sciences and humanities. 2018; 32: 113–117. doi: 10.17238/issn1998-5320.2018.32.113
5. Gisina O. G. Competitiveness of the university in the market of educational services. In: Gorokhov A. A. (ed.) International Scientific Publication – 2013: Topical Issues of the Development of Modern Society: Proceedings of the 3<sup>rd</sup> International Scientific & Practical Conference, Kursk, April 18, 2013. Kursk: PJSC University Book; 2013. P. 79–83.
6. Bely E. M., Mingacheva L. R., Romanova I. B. Competitive advantages of universities: classification from the standpoint of stakeholder management. Modern problems of science and education. 2012; 5.
7. Kamirova A. N. Orientation of a higher educational institution towards sustained development and competitive advantages. Management consulting. 2017; 1: 166–171.
8. Kuznetsov D. L. Factors of university competitiveness. Innovations and investments. 2021; 3: 116–120.
Review
For citations:
Pirogova E.V. On the concept of university competitiveness management. Vestnik Universiteta. 2023;1(1):48-55. (In Russ.) https://doi.org/10.26425/1816-4277-2023-1-48-55
Views:
355
Email this article 