International trade in educational services in the conditions of digital transformation

The article analyzes the methodological foundations of international trade in educational services and current trends in the development of the global education market. It was revealed that one of the key areas of development is the digitalization of the global education market. Digital academic mobility has been gaining popularity in recent years, especially in the conditions created by the Covid-19 pandemic. At the end of 2019 – beginning 2020, the education sector was shocked due to a sharp transition to the online format: neither teachers, nor students, nor schoolchildren in most countries of the world were ready for this. At present it can be concluded that the world has experienced the pandemic and people have adapted to the digital educational environment, but in many regions there is no Internet connection and not everyone has access to a computer, therefore there is a digital divide. According to the United Nations Sustainable Development Goals, by 2030 it is planned to provide all the inhabitants of the planet with quality education throughout their lives. In recent years a large number of EdTech companies have emerged competing for a leading position in the global online education market. Distance learning platforms allow people from all over the world to receive training in areas of interest to them. But in the era of digital transformation the issue of the problems and prospects for the development of the online education market is relevant.

1. The United Nations. The Sustainable Development Agenda. https://www.un.org/sustainabledevelopment/ru/about/development-agenda/ (accessed 01.06.2023). (In Russian).

2. Kirillov V.N., Miller Ya.V. Global value chains in the context of new challenges in the development of the world economy. Russian Foreign Economic Bulletin. 2021;2:86–97. (In Russian).

3. Shchenin R.K., Polyakov V.V. et al. World economy and international economic relations. M.: Yurayt; 2016. 346 p. (In Russian).

4. WTO. Education services. https://www.wto.org/english/tratop_e/serv_e/education_e/education_e.htm (accessed 02.06.2023).

5. The United Nations. Manual on Statistics of International Trade in Services. https://unstats.un.org/unsd/publication/Seriesm/ seriesM_86Rev1r.pdf (accessed 04.06.2023). (In Russian).

6. WTO. World Trade Statistical Review 2023. https://www.wto.org/english/res_e/booksp_e/wtsr_2023_ch5_e.pdf (accessed 04.06.2023).

7. Lesyuk M.I., Smirnov E.N. Directions of digital transformation of international trade in services in the context of the global crisis. E-Management. 2022;5(2):91–98. (In Russian).

8. Smirnov E.N. International trade in services in the context of digitalization: the search for an optimal approach to regulation. Russian Foreign Economic Bulletin. 2020;3:35–51. (In Russian).

9. Project Atlas. Global Mobility Trends 2022. https://www.iie.org/wp-content/uploads/2023/03/Project-Atlas_Infographic_2022.pdf (accessed 05.06.2023).

10. Bondarenko N.V., Varlamova T.A., Gokhberg L.M. et al. Education Indicator 2023: statistical collection. Moscow: HSE; 2023. (In Russian).

11. Research and Markets. Online education market. https://www.researchandmarkets.com/reports/5521683/online-education-market-size-global-forecast (accessed 06.06.2023).

12. TalentTech. Online education market research. https://main.talenttech.ru/research/issledovanie-rynka-onlajn-obrazovaniya/#- chast1 (accessed 06.06.2023). (In Russian).

13. Kanunnikova A.M., Moga I.S. Modern trends in the development of e-education: world experience and Russian practice. In: Step into the Future: Artificial Intelligence and Digital Economy: Smart Nations: The Economy of Digital Equality: Proceedings of the III International Scientific Forum, Moscow, December 09-10, 2019. Volume Issue 2. Moscow: State University of Management; 2020. Pp. 195-201. (In Russian).

14. Vantage Market Research. Online Education Market Size. https://www.globenewswire.com/en/news-release/2023/03/14/2626925/0/en/Online-Education-Market-Size-Share-to-Surpass-USD-602-Billion-by-2030-VantageMarket-Research.html (accessed 08.06.2023).

15. Rodygina N.Yu., Musikhin V.I., Azarova O.A., Logina M.V. Some trends in the global market of educational services. Russian Foreign Economic Bulletin. 2022;3:66–84. (In Russian).

16. The United Nations. Report on the Sustainable Development Goals 2020. https://unstats.un.org/sdgs/report/2020/The-Sustainable-Development-Goals-Report-2020_Russian.pdf (accessed 08.06.2023). (In Russian).

17. Medkova A.K. Individualization and personalization in education: a comparative analysis. Bulletin of experimental education. 2022;4(33):21–30. (In Russian).

18. Netologiya LLC. Analytical report “Research of the Russian online education market” 2022. https://netology.ru/blog/06-2022- edtech-research (accessed 09.06.2023). (In Russian).

19. Brighteye Venture. The European Edtech Funding Report 2022. https://docsend.com/view/jz3gpvpdibmqqqt7 (accessed 09.06.2023).

20. Holon IQ. Global EdTech Venture Capital Report - Full Year 2021. https://www.holoniq.com/notes/global-edtech-venture-capital-report-full-year-2021 (accessed 09.06.2023).