Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022 | Akhmaeva | Vestnik Universiteta

Vestnik Universiteta
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ISSN 1816-4277 (Print)
ISSN 2686-8415 (Online)

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Akhmaeva L.G., Dolgopolov D.V., Eremeeva A.I. Customers’ behavior changes of Russian representatives of generations X and Z due to social and economic factors in 2022. Vestnik Universiteta. 2023;(10):220-226. (In Russ.) https://doi.org/10.26425/1816-4277-2023-10-220-226

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ISSN 1816-4277 (Print)
ISSN 2686-8415 (Online)

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About the Authors

L. G. Akhmaeva
State University of Management
Russian Federation

Lyudmila G. Akhmaeva - Cand. Sci. (Econ.), Assoc. Prof. at the Advertising and Public Relations Department.

Moscow

D. V. Dolgopolov
State University of Management
Russian Federation

Dmitry V. Dolgopolov - Cand. Sci. (Econ.), Assoc. Prof. at the Advertising and Public Relations Department.

Moscow

A. I. Eremeeva
State University of Management
Russian Federation

Anastasia I. Eremeeva - Cand. Sci. (Psy.), Assoc. Prof. at the Advertising and Public Relations Department.

Moscow

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