Preferences of streaming platforms users among the youth audience
https://doi.org/10.26425/1816-4277-2023-11-268-277
Abstract
The purposes of this article are the following: to identify online cinemas that are most common among the audience studying or working at the RUDN University and to compare the results of the conducted work with the results of identical materials. The main tasks are to be named: studying the main proposals among streaming services and online cinemas in Russia; studying the findings of researches on the same topic; compiling a survey to collect primary research information; conducting surveys; summarising the achievements and formulating conclusions. During the study, students of different years aged 18 to 24 were interviewed. They formed a particular list and sequence of popular online cinemas, somewhat different from the research of the GfK agency. According to the survey results, the most attractive streaming services are Kinopoisk HD, Netflix and Ivi (formerly – ivi). In this case, their clear sequence reflects the popularity of use of platforms among students.
Keywords
streaming platforms,
online cinemas,
public relations agencies (PR-agencies),
survey methods,
students’ opinions
Supporting agencies: We thank our supervisor, Sergey Vyacheslavovich Vodopetov, Associate Professor at the Department of Mass Communications of RUDN University, for assistance in writing the current work.
About the Authors
D. V. Medvedev
RUDN University
Russian Federation
Russian Federation
Denis V. Medvedev - Postgraduate Student.
Moscow
V. A. Nikitin
RUDN University; My Performance Agency
Russian Federation
Russian Federation
Vadim A. Nikitin - Postgraduate Student, RUDN University; Accountant Manager, My Performance Agency.
Moscow
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Review
For citations:
Medvedev D.V., Nikitin V.A. Preferences of streaming platforms users among the youth audience. Vestnik Universiteta. 2023;(11):268-277. (In Russ.) https://doi.org/10.26425/1816-4277-2023-11-268-277
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