For citations:
Ganebnykh E.V., Savelieva N.K., Sozinova A.A., Fokina O.V., Altsybeeva I.G. Machine learning methods (tokenization) in marketing research. Vestnik Universiteta. 2024;(4):61-72. (In Russ.) https://doi.org/10.26425/1816-4277-2024-4-61-72