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For citations:

Khokhlov D.A. Performance marketing: exploring the new approach to promotion in the digital space. Vestnik Universiteta. 2025;(3):38-52. (In Russ.) https://doi.org/10.26425/1816-4277-2025-3-38-52



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ISSN 1816-4277 (Print)
ISSN 2686-8415 (Online)

State University of Management
Ryazanskii prospect, building 99, office 346 and 345А (The main academic building),
Moscow, 109542, Russian Federation.

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