Social expectations of adult social media users regarding short-term e-education programmes as a subject of scientific research

Abstract

The work provides a scientific justification for the relevance of studying social expectations of adults in relation to short-term e-learning programmes. There has been a significant increase in the demand from society for continuous lifelong learning, which was the result of widespread digitalisation and accelerated information exchange. As a result of the increased social demand for educational programmes, the market for educational products has grown in both segments of formal and non-formal education. Against the background of the transformation of learning formats and rapid development of e-education, the short-term e-education programmes promoted on social networks have become widespread. The purpose of the research is a theoretical analysis of sources of scientific information, which, presumably, can form a methodological basis for studying social perceptions of adult users of social networks in relation to these short-term programmes. The material is presented in accordance with the relevance of the problem of the internet influence on an individual and on the transformation of social processes in general and of significant changes in the education system. The concepts of the social expectations and e-education have been clarified. It is concluded that by now there are prerequisites for studying the influence of the Internet on the expectations of adult users from educational products created and promoted on the Internet. The prospects of practical application of the results of the proposed study are outlined.