Neuroscience implementation and neuromanagement development in Russia

The purpose of the study is to consider an innovative project manage ment methodology such as neuromanagement. The research methods used are a scientific literature review, information analysis, generalization, and systematization, and practices description. The theoretical aspects of neuromanagement and the historical aspect of science formation have been considered, the process of the methodology implementation and development in the Russian market has been analy zed. Special at tention has been paid to the prospect of using neuromanagement meth ods to improve vertical and horizontal communication. The importance of developing corporate culture and timely feedback has been analyz ed separately. A special role has been given to explaining the process es of brain and the way values and paradigms are formed. The study helped to analyze the impact of leadership style on effectiveness and engagement of a team. The main aspects of neuroleadership, as well as the necessary competencies that a leader must possess, have been considered and formulated. The importance of combi ning formal and informal leadership in management has been proved. The advantag es and disadvantages of implementing neuromanagement have been formulated. The reasons for the lack of expected effectiveness in the “carrot and stick” method application have been considered. The ob stacles to developing neuroscience and neuromanagement in Russia have been studied.

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